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Social Producer
Career Insights for Producer
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Scorecard
Based on California data
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What they do
A Producer plans and coordinates elements needed to create a film, television show, theater production, musical production or radio show. Works with writers, composers and artistic directors to develop ideas and scripts; oversees rehearsals or production schedule and budget; recruits financing to support production and marketing costs; negotiates distribution agreements. May also work on television or radio advertisements.
$75,461 / year median in California
+3% projected growth
Job Description
Content may include:
- Faceless social media content
- B-roll-based videos
- Podcast clips and repurposed content
- Short-form video
- Instructional/how-to videos
- Graphic-only and text-based videos
- AI-generated or AI-assisted visual content
- Reels, Shorts, TikToks, and other platform-specific content AI experience is a major part of this role. The right person should be comfortable using AI for things like:
- Content ideation and research
- Turning long-form content into multiple short-form concepts
- Scriptwriting and rewriting
- Hooks, titles, captions, and CTAs
- Identifying clips and content opportunities from podcasts or longer videos
- AI voiceover and audio tools
- AI-assisted video creation and editing
- Generating or enhancing graphics and visual assets
- Creating repeatable prompts, templates, and workflows
- Organizing and accelerating the overall content production process Experience with tools such as ChatGPT, Claude, ElevenLabs, Descript, CapCut, Canva, Adobe tools, AI video platforms, or similar tools is strongly preferred. What we're looking for:
- Strong understanding of social media strategy and what performs across platforms
- Heavy, practical experience using AI in a real content workflow
- Ability to experiment with new AI tools and quickly figure out how to use them effectively
- Extremely organized and able to manage a content calendar and production pipeline
- Able to work independently and keep yourself productive without constant assignments or supervision
- Strong instincts around hooks, pacing, storytelling, and repurposing
- Comfortable taking an idea from concept through finished content
- Video editing experience is a big plus
- Strong written communication and attention to detail The ideal person is a true content + AI unicorn — someone who can think strategically, build efficient AI-powered workflows, stay organized, and still jump in and produce the actual content. To apply, please send:
- A short introduction
- Examples of social content you've personally created
- Examples of any faceless, B-roll, podcast, instructional, or graphic-based content
- The AI tools you use regularly and specifically how you use them
- Any examples of AI-assisted content or workflows you've built
- A brief explanation of how you would organize and manage a high-volume content pipeline