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GT
Gray Television, Inc
NEWSCAST PRODUCER - WAFB
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Based on Louisiana data
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What they do
A Producer plans and coordinates elements needed to create a film, television show, theater production, musical production or radio show. Works with writers, composers and artistic directors to develop ideas and scripts; oversees rehearsals or production schedule and budget; recruits financing to support production and marketing costs; negotiates distribution agreements. May also work on television or radio advertisements.
$53,335 / year median in Louisiana
-6% projected decline
Job Description
About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 46 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios.About WAFB:
WAFB, located in Baton Rouge, is known for its long history of award-winning news, weather, and sports coverage and its deep commitment to serving South Louisiana.Job Summary/Description:
WAFB, located in Baton Rouge, is seeking a newscast content producer to join our team. Duties/Responsibilities include, but are not limited to:Newscast Production:
Produce highly engaging, fast-paced, and accurate newscasts. This role specifically entails producing Saturday and Sunday morning newscasts, as well as weekday newscasts as assigned.Content Creation & Writing:
Write clear, concise, and compelling broadcast copy (VOs, VOSOTs, Packages) under tight deadlines, ensuring all scripts adhere to AP style and station standards.Show Development & Pacing:
Craft creative rundowns with strong editorial judgment, dramatic showcase elements, and impactful graphics to keep viewers engaged.Team Collaboration:
Partner closely with anchors, reporters, photographers, and control room staff to execute seamless live broadcasts.Real-Time Decision Making:
Manage breaking news, weather updates, and live field reporter elements dynamically from the control room.Multi-Platform Integration:
Coordinate with the digital team to ensure breaking news and key stories are updated across web, mobile, and social media platforms.Qualifications/Requirements:
- Bachelor's degree in Journalism, Communications, Digital Media, or equivalent experience.
- Excellent writing and editing skills;
- Ability to make sound editorial judgments under deadline; strong fact-checking and verification habits.
- Comfortable collaborating across teams and taking direction while also working independently.
- Flexible schedule willingness (nights/weekends/holidays as news demands).