Digital Marketing Manager

We're looking for a Digital Marketing Manager to lead and execute our digital marketing strategy across paid media, SEO, email, and conversion optimization — while also supporting trade shows, conferences, and strategic partnership initiatives . This role blends digital performance marketing with real-world brand presence and relationship building. It's ideal for someone who enjoys both data-driven growth and collaborative, cross-functional work. Responsibilities Digital Marketing & Growth Develop and execute digital marketing strategies to drive lead generation, product adoption, and revenue growth Manage and optimize paid media campaigns (Google Ads, paid social, retargeting) Oversee SEO strategy , keyword planning, and performance tracking Collaborate with Content and Product teams to align messaging, landing pages, and campaigns Manage email marketing campaigns , including segmentation, automation, and performance analysis Analyze funnel performance, attribution, and conversion metrics to inform decisions Run A/B tests and conversion rate optimization initiatives Own reporting and performance insights across digital channels Trade Shows, Conferences & Partnerships Help plan and manage SPAN's trade show and conference calendar Coordinate pre-event, on-site, and post-event marketing efforts to align with overall strategy. Support booth messaging, promotional materials, and lead capture strategies Track event performance, leads, and follow-up campaigns Identify and evaluate partnership opportunities with industry organizations, vendors, and influencers Collaborate with internal teams to support co-marketing initiatives and partnerships Assist in building long-term relationships that expand SPAN's market presence

Core Principles:

Create:

Innovation That Delights Inspired by Uplifting Service by Ron Kaufman and Unreasonable Hospitality by Will Guidara We are builders, problem-solvers, and innovators. Our mission is to create software solutions that not only meet but exceed expectations—delivering seamless, efficient, and delightful experiences for our customers and partners.

Commit:

Success Through Dedication Inspired by Extreme Ownership by Jocko Willink We commit to each other and to our customers—always striving for shared success. Through relentless improvement, discipline, and accountability, we honor our promises and take ownership of our work.

Connect:

Trust Through Transparency Inspired by Radical Candor by Kim Scott We believe in open, honest, and caring communication. Speaking truthfully—with empathy and directness—strengthens our relationships, sharpens our thinking, and fuels innovation.

Pay:

$60,000.00 - $80,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Health insurance Life insurance Paid time off Retirement plan Vision insurance

Education:

Bachelor's (Required)

Experience:

Digital Marketing:

5 years (Required) Shift availability: Day Shift (Required) Ability to

Commute:

Rock Hill, SC 29732 (Required) Willingness to travel: 25% (Required)

Work Location:

In person