Digital Marketing Strategist
iMission Institute
East Haven, CT (In Person)
Full-Time
Skill Insights
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Job Description
We're looking for someone who can see the big marketing picture—and then build it. At iMission, we help nonprofits and K-12 schools grow their reach, deepen engagement, and activate supporters across digital channels. We're looking for a well-rounded digital marketer who can think strategically, work tactically, and move comfortably across platforms to help nonprofit clients build and activate their digital ecosystems. This work takes someone who understands how email, social media, websites, and digital ads work together —and who can turn strategy into execution. About the Role As a Digital Marketing Strategist , you'll support nonprofits and K-12 schools by planning, executing, and optimizing multi-channel digital marketing efforts. This role blends strategy, content development, and hands-on implementation—helping clients reach the right people, with the right message, at the right time. You'll work across social media, email, websites, and digital advertising—sometimes leading strategy, and always ready to roll up your sleeves to build calendars, launch campaigns, and analyze performance. This is a great role for doers who enjoy variety, systems thinking, and mission-driven work. What You'll Do Develop and execute integrated digital marketing strategies for nonprofit and K-12 school clients Plan and manage social media calendars aligned with fundraising, advocacy, and engagement goals Create and schedule content across platforms, collaborating with designers and copywriters as needed Support email marketing campaigns, including newsletters, fundraising appeals, and automated journeys Contribute to website content planning and optimization (landing pages, campaign pages, CTAs) Plan, launch, and optimize digital ads and boosted posts across social platforms Analyze performance data across channels and translate insights into recommendations What We're Looking For 5+ years of experience in digital marketing, ideally with nonprofit or mission-driven organizations Proven experience running digital campaigns for fundraising, advocacy, or engagement Strong understanding of how different platforms and formats work together (image, carousel, video, long-form) Experience with email and texting marketing platforms and audience segmentation Hands-on experience with paid social, post boosting, and digital advertising Content and copywriting experience Strong grasp of audience personas, journeys, and community-building Ability to balance strategy with execution and manage multiple priorities Strong analytical skills and comfort interpreting performance data Bonus Points Experience with CRM/marketing automation applications such as Salesforce Marketing Cloud or HubSpot Familiarity with WordPress and website content management Experience working in an agency environment Why Work With iMission Work exclusively with nonprofit organizations and K-12 schools, doing meaningful work A collaborative, thoughtful team that values clarity, strategy, and impact While part-time to start, opportunities to grow into a full-time position We welcome applicants from all backgrounds and lived experiences to apply.
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