GCU:

Tuition benefits specifically for the adjunct employee 401(k) Employee Perks and Discounts Gym and Fitness Center Canyon Health & Wellness Center GCU Evening Classes -

Elgin, FL Campus:

Courses are in-person and on-campus and are offered once a week in the evening

Course:

Introduction to Marketing This course introduces models and practices used by contemporary marketers in fast-paced, dynamic, domestic and global markets, including the marketing concept and processes for developing, implementing, and assessing the effectiveness of marketing plans. Building from a foundational understanding of consumer behavior and marketing research, students examine the development and implementation of marketing mix strategies and tactics with an emphasis of how marketing integrates within all aspects of business.

What You Will Do:

Facilitate classroom lecture and discussions Engage students in learning course objectives and topics Assess student performance and mentor success in the classroom Provide a positive example to students by supporting the

University's Doctrinal Statement, Ethical Position Statement, and Mission of Grand Canyon University What You Will Bring:

Preferred:

PhD/DBA Marketing or Doctorate in a related business discipline. Masters in Business Administration (MBA) required if Doctorate is not in a business discipline.

Minimum:

Masters in Business Administration (MBA) AND a minimum of 5 years experience in marketing. 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