Job Summary We are seeking a dynamic and strategic Admissions and Marketing Director for Skilled Nursing Facilities (SNF) and Long-Term Care (LTC) to lead our outreach, branding, and enrollment initiatives. This pivotal role involves developing comprehensive marketing strategies to attract prospective residents and their families, managing multi-channel marketing campaigns, and fostering strong relationships with referral sources. The ideal candidate will possess a deep understanding of digital marketing, content creation, and healthcare marketing practices, with a proven ability to drive demand generation and enhance brand visibility. This position offers an exciting opportunity to shape the organization's growth trajectory through innovative marketing solutions and effective team leadership. Responsibilities Develop and implement integrated marketing plans encompassing digital, print, social media, and community outreach strategies tailored to SNF/LTC services. Manage advertising campaigns across platforms such as Google AdWords, Facebook Advertising, and social media channels to increase awareness and generate leads. Oversee content marketing initiatives including website content, blogs, newsletters, and promotional materials using Adobe Creative Suite for graphic design and content creation. Utilize marketing automation tools and CRM systems to streamline lead management, nurture prospects, and optimize conversion rates. Conduct market research to identify target audiences, analyze competitors, and inform strategic decision-making. Lead cross-functional teams in executing marketing projects while managing budgets effectively for maximum ROI. Monitor web analytics reporting through tools like Google Analytics to assess campaign performance and adjust strategies accordingly. Collaborate with clinical teams, referral sources, community partners, and external agencies to enhance brand presence. Manage social media advertising campaigns focusing on performance marketing metrics to reach diverse audiences effectively. Implement SEO best practices to improve online visibility in local search results related to SNF/LTC services. Lead efforts in demand generation marketing by creating compelling campaigns that attract prospective residents and families. Ensure consistent branding across all channels while maintaining compliance with healthcare regulations. Track key performance indicators (KPIs) related to marketing activities; prepare reports for leadership review. Skills Extensive experience in digital marketing including SEO, social media marketing, email marketing, and content creation. Proficiency in advertising sales strategies across multiple channels including print advertising and digital platforms. Strong knowledge of Adobe Creative Suite for graphic design and content development. Expertise in managing marketing automation tools such as HubSpot or Marketo; proficiency with CRM systems like Salesforce or similar platforms. Demonstrated ability in managing marketing, advertising or public relations teams effectively. Skilled in web analytics reporting using Google Analytics and other data-driven decision-making tools. Experience in demand generation marketing within healthcare or senior living sectors. Excellent content writing skills tailored for diverse audiences including families seeking LTC options. Proven track record of executing successful B2B (business-to-business) marketing campaigns. Competence in product management principles applied to healthcare services promotion. Budgeting experience for large-scale marketing initiatives with a focus on ROI optimization. Strong research capabilities to identify market trends and opportunities within the SNF/LTC industry. Familiarity with Facebook Advertising platform for targeted social media campaigns. Ability to lead teams effectively through cross-functional collaboration while maintaining high standards of performance management. Knowledge of print advertising strategies complemented by digital outreach efforts. If you are a motivated leader with a passion for innovative healthcare marketing solutions, we invite you to apply today. Join us in making a meaningful impact by connecting seniors and their families with quality long-term care options through strategic outreach and compelling messaging.

Pay:

$73,335.23 - $82,274.69 per year

Benefits:

401(k) 401(k) matching Dental insurance Health insurance Paid time off

Work Location:

In person