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Key Responsibilities Sales Strategy and Execution:

• Develop and execute regional plans to accelerate sales growth, increase market share, and achieve profitability.
• Manage a complex point-of-care sales cycle involving stakeholders across hospital service lines, outpatient care settings, physician offices, and distribution partners.
• Identifynew business opportunities and manage strategic accounts to maximize customer acquisition and retention.
• Analyze market trends, customer needs, and competitor activities toidentifyopportunities and mitigate risks.
• Ensureaccuratesales forecasting, pipeline development, and reporting using CRM tools.
• Support the team in navigating hospital and clinic procurement processes, RFPs, and pricing negotiations.
• Accountable foraccuratemonthly forecasting of capital and reagent sales, collaborating withinternal stakeholders such as Marketing,and Financeto ensure delivery and stock availability.

Team Leadership and Development:

• Lead, coach, and mentor a team of sales representatives, fostering a culture of customer excellence.
• Monitor performance metrics, provide feedback, and implement developmental plans to drive continuous improvement and career growth.
• Develop a long-term strategy for hiring, training, and building a high-quality sales team to increase sales and profitability.
• Identifyand prepare candidates for promotion andadditionalresponsibilities.
• Lead change initiatives to align the team with organizational goals.

Strategic Relationships and Collaboration:

• Build andmaintainstrong relationships with healthcare providers, Group Purchasing Organizations (GPOs), Integrated Delivery Networks (IDNs), and distribution partners.
• Collaborate cross-functionallywith Marketing, Product Management, Customer Service, Training, Key & Government Accounts, and Enterprise Solutions teams to drive business opportunities.
• Actively partner withSalesExcellence Team to align tools, execution plans, and processes for a comprehensive view of customer opportunities and risks.
• Represent the company at regional and national trade shows, conferences, and customer-facingmeetings.

Business Planning and Process Improvement:

• Contribute to budget planning, strategic company target agreements and compensation plans to ensure team and organizational success.
• Collaborate with the USA Leadership Team to enhance internal processes for best-in-class execution and exceed customer expectations.
• Work with Point of Care Business Line .

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