Business Development Manager - Home Care / Healthcare Sales BrightStar Care of Sterling Heights Shelby Charter Township, MI Job Details Full-time From $55,000 a year 4 hours ago Benefits Mileage reimbursement Flexible schedule Qualifications Business development management Growing experience Customer relationship building Referral-based lead generation Sales referrals Sales experience within healthcare Client relationship development Sales presentations Driver's License Territory management Sales territory planning Sales strategy Business development within healthcare CRM system proficiency Client referrals Referral coordination

Marketing Full Job Description BrightStar Care of Sterling Heights Location:

Sterling Heights, MI (Field-Based - Southeast Michigan)

Job Type:

Full-Time About the Opportunity BrightStar Care of Sterling Heights is seeking an experienced Home Healthcare Business Development Representative to drive growth through referral development, relationship building, and territory expansion. We are looking for a proven healthcare business development professional who understands how to grow a home healthcare business by developing strong referral partnerships, creating new opportunities, and converting relationships into new client admissions. This role is focused on expanding our private duty home care services by building trusted relationships with healthcare professionals, community partners, and referral sources throughout Southeast Michigan. This is not an entry-level position. The successful candidate will have demonstrated experience developing healthcare referral relationships, growing census, and producing measurable business results. Responsibilities Develop and execute a territory growth strategy to increase referrals and client census. Build, maintain, and expand relationships with healthcare referral sources including: Hospitals and discharge planners Physicians and physician offices Skilled nursing facilities Rehabilitation facilities Assisted living communities Senior care organizations Case managers and healthcare professionals Generate new referral opportunities through consistent community outreach and relationship development. Educate referral partners about BrightStar Care's private duty home care and skilled nursing services. Identify opportunities to increase client admissions and expand market presence. Conduct regular in-person visits, presentations, networking activities, and follow-up communication. Collaborate with intake, scheduling, and clinical teams to ensure referrals are converted into successful starts of care. Maintain accurate CRM records, activity tracking, and referral pipeline information. Meet established business development, referral, and revenue growth goals.

QualificationsRequired:

Minimum 2 years of healthcare business development, healthcare sales, or referral marketing experience Proven success growing referrals, admissions, census, or revenue within healthcare services Experience developing relationships with healthcare referral sources Strong understanding of the healthcare referral process and post-acute care environment Ability to independently manage a territory and create a business growth plan Excellent communication, presentation, and relationship-building skills Strong organizational skills and ability to manage multiple priorities CRM experience required Valid driver's license, reliable transportation, and automobile insurance required

Preferred:

Private duty home care business development experience Home healthcare marketing experience Hospice, senior care, rehabilitation, or post-acute healthcare sales experience Workers' compensation or auto injury referral experience Established healthcare relationships throughout Southeast Michigan What We Offer Competitive base salary Performance-based bonus opportunities Weekly pay with direct deposit Mileage reimbursement Flexible schedule with autonomy to manage your territory Supportive leadership team Opportunity to make a direct impact on the growth of an established healthcare organization Ideal Candidate You are a relationship-focused business development professional who: Enjoys building long-term partnerships Has a proven ability to grow referral networks Is comfortable meeting with healthcare professionals and decision-makers Takes ownership of results and enjoys growing a territory Understands that strong relationships drive business growth Important This position requires prior experience in healthcare business development or referral-based sales. This is not a training position and not suitable for entry-level sales candidates. Applicants without direct healthcare referral development, healthcare sales, or home healthcare growth experience will not be considered. Work Environment Field-based outside sales / "road warrior" role Local travel throughout Sterling Heights and Southeast Michigan Combination of in-person healthcare facility visits and remote follow-up Equal Opportunity Employer BrightStar Care is an Equal Opportunity Employer.

Job Type:

Full-time Pay:

From $55,000.00 per year

Benefits:

Flexible schedule Application Question(s): How many years of home healthcare business development, healthcare sales, referral marketing, or home healthcare growth experience do you have? Do you have experience developing referral relationships with hospitals, physicians, skilled nursing facilities, rehabilitation facilities, assisted living communities, or healthcare case managers?

Experience:

home healthcare business development: 2 years (Required)

Work Location:

In person