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CF
Crunch Fitness
Personal Training Director
Career Insights for Personal Trainer / Fitness Instructor
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Scorecard
Based on Minnesota data
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What they do
A Personal Trainer or Fitness Instructor develops customized exercise and fitness programs for clients. Reviews health and fitness goals, teaches correct and safe exercise technique, monitors progress and provides encouragement for clients. Leads fitness and exercise classes at a community center, club or pool. Teaches aerobics, water, strength building or other exercises and maintains equipment.
$44,085 / year median in Minnesota
+15% projected growth
Job Description
Position Overview Crunch Fitness is looking for a driven, competitive, and results-oriented Personal Training Director (PTD) to lead our Personal Training department. This is not just a personal training position. The Personal Training Director is responsible for building a successful training business inside the club by recruiting and developing trainers, driving personal training sales, creating an exceptional member experience, and holding the team accountable to performance standards. We are looking for someone who wants to lead from the front , develop people, compete at a high level, and build a career in the fitness industry. If you are motivated by leadership, sales, fitness, and unlimited growth potential , this could be the opportunity for you. What You'll Be Responsible For Recruit, interview, hire, onboard, and develop Personal Trainers Build and maintain a high-performing Personal Training team Lead the department's daily sales and production activities Conduct fitness Kick Offs with new and existing members Sell Personal Training programs based on each member's goals and needs Coach trainers on sales, client retention, programming, and member experience Develop trainers into stronger producers and future leaders Hold the Personal Training team accountable to company expectations and performance standards Track and improve department KPIs, sales performance, retention, and recurring revenue Maintain an active pipeline of potential Personal Trainer candidates Partner with club leadership to generate Personal Training opportunities Build relationships with members throughout the club Lead by example through personal production and consistent execution Create a positive, competitive, and high-energy team culture Take ownership of the overall growth and success of the Personal Training department What We're Looking For Our ideal candidate is: Competitive and highly motivated Comfortable with sales and performance-based goals Passionate about fitness and helping people A strong communicator Organized and accountable Coachable and willing to learn Comfortable coaching and holding others accountable Able to create energy and motivate a team Driven by career advancement and income growth Someone who takes ownership instead of waiting to be told what to do Previous experience in personal training, fitness management, sales, leadership, or team development is strongly preferred. Compensation & Growth This position provides the opportunity to earn through a combination of base compensation and performance-based incentives/bonuses , creating significant earning potential for high-performing leaders. Your success is directly connected to your ability to build a team, develop trainers, grow Personal Training sales, retain clients, and lead the department. Top performers have the opportunity to continue advancing into higher levels of fitness leadership and management. Why Crunch Fitness? At Crunch, we believe fitness should be fun, inclusive, and results-driven. As a Personal Training Director, you will have the opportunity to: Build and lead your own Personal Training team Develop people into successful fitness professionals Make a direct impact on members' lives Grow your income based on performance Develop valuable leadership and sales skills Build a long-term career in fitness management Compete in a high-energy, performance-driven environment Advance into larger leadership opportunities as you succeed Ready to Lead? We're not looking for someone who simply wants a job in fitness. We're looking for someone who wants to build a team, develop people, drive results, and take ownership of a Personal Training business. If you're competitive, passionate about fitness, and ready to take the next step in your career, apply today.