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GU
Gardner-Webb University
Assistant Director of Strategic Communication
Career Insights for Recreation / Activities Worker
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Based on North Carolina data
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What they do
A Recreation or Activities Worker leads tours and vacation trips in outdoor or wilderness areas. Leads hiking, rafting, canoeing, climbing or diving activities for a group. Provides specialized knowledge about the history, terrain, ecology or wildlife for the tour. Manages transportation, equipment and provisions and assists with cooking.
$33,833 / year median in North Carolina
+10% projected growth
Job Description
Reporting to the Assistant AD for Strategic Communications, the Assistant Director for Athletic Communications is responsible for publicity and marketing in support of the University's NCAA Division I intercollegiate sports. Tasks include oversight of the athletic department's webpage, social media accounts, press releases and statistical records; gameday promotions; and ticket sales. Primary sports information contact for sports as assigned. Night and weekend work required as needed. Key Responsibilities Media and Public Relations. Designated primary contact for all local, regional, and national media outlets. Coordinates all interviews for coaches and staff for assigned sports. Supervise and approve content posted on all program/department social media accounts for assigned sports. Produce content and develop program media guides and other printed materials for assigned sports. Schedule and produce video content for distribution for assigned sports. Website. Oversee and assist in planning all content published on gwusports.com. Conduct routine general website maintenance and enhancements. Statistics and Program Records. Management and distribution of Live Stats and StatCrew/Genius files for all assigned events. Maintain and update program record books for assigned sports. Gameday/Event Operations. Oversight of gameday media staff both part-time and full-time staff. Management of press box and table at select events. Coordinate execution of gameday scripts and PA reads with Marketing. Managesscoreboard operations at select sporting events. Scheduling and management of gameday staff both part-time and full-time staff. Design Elements and Graphics. Collaborate and design all published content, promotional materials, and social media graphics for assigned sports.
GWUSports.com, which includes: ensuring that the correct prices are posted for all our ticketed sports, the correct ticket options are available for sale, promotion of ticket sales initiatives via press releases, and social media posts, dissemination of weekly and monthly sales data to campus administration
Supervisor Responsibility:
Multiple part-time and game day staff, work study students and interns. Support Ticket Sales Efforts via the management of the Ticket Sales website on www.GWUSports.com, which includes: ensuring that the correct prices are posted for all our ticketed sports, the correct ticket options are available for sale, promotion of ticket sales initiatives via press releases, and social media posts, dissemination of weekly and monthly sales data to campus administration