Job Summary We are seeking a dynamic and innovative Brand Manager to lead the development and execution of compelling brand strategies that resonate with our target audiences. In this role, you will be at the forefront of shaping brand identity, crafting engaging storytelling, and driving multi-channel marketing campaigns that elevate our market presence. Your strategic vision and leadership will inspire cross-functional teams to deliver impactful creative initiatives, ensuring our brand remains competitive and relevant in a fast-paced industry. This paid position offers an exciting opportunity to influence brand perception, foster customer loyalty, and contribute to the overall growth of our organization. Key Responsibilities Develop and execute strategic marketing plans aligned with the company's business goals and brand vision, with a strong focus on growth in the U.S. restaurant market. Lead and manage brand initiatives, ensuring consistency across all marketing and promotional activities. Plan, coordinate, and execute marketing campaigns to increase customer engagement and drive sales. Lead and manage the team, including team development, performance management, and evaluations. Conduct market research and data analysis, monitor competitors, identify market opportunities, and adjust strategies accordingly. Develop creative marketing content and oversee campaign execution to effectively engage target customers. Partner closely with Sales and Operations to ensure marketing initiatives align with overall business objectives. Qualifications Bachelor's degree in Marketing, Business Administration, or a related field preferred. 3+ years of marketing experience in the U.S. restaurant industry, with a proven track record in brand strategy and campaign execution. 5+ years of hands-on marketing experience in the U.S. mainstream market; restaurant or hospitality experience strongly preferred. Proven experience independently leading and managing a team of 3 or more. Fluent in both English and Mandarin, with strong communication and negotiation skills. Strong skills in market research, data analysis, and competitive analysis, with the ability to independently plan and execute marketing campaigns. Creative, passionate about the restaurant industry, and able to translate market insights into effective marketing strategies. Proficient in digital marketing tools, social media platforms, and marketing analytics software. Join us as a Brand Manager to shape powerful brand narratives that inspire action! Bring your strategic mindset, creativity, and passion for marketing excellence to a vibrant team dedicated to making an impact in the industry. This is your chance to lead transformative branding initiatives that propel our organization forward—apply today!

Pay:

$100,000.00 - $120,000.00 per year

Benefits:

401(k) Health insurance

Education:

Bachelor's (Required)

Experience:

restaurant branding: 3 years (Required)

Language:

Mandarin (Required)

Work Location:

In person