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Training Manager
Career Insights for Sales Trainer
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Scorecard
Based on Washington data
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What they do
A Sales Trainer is responsible for designing and leading training programs on sales techniques for sales staff at an organization or company. Works with the sales team to determine training needs and objectives; provides presentations, workshops or technology-supported training.
$62,087 / year median in Washington
-1% projected decline
Job Description
About Us
As a family-owned company, it's the people who continue to make STIHL a successful, world-class brand. Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovations, high-quality products and comprehensive service. With competitive compensation, excellent benefits and exciting growth potential, it is a great time to join the STIHL team! Why You'll Love Working at
STIHL:
Competitive pay with multiple bonus opportunities and potential for annual merit increases
Excellent health benefits including Medical, Dental & Vision Insurance
Company-paid Life Insurance and Short & Long-Term Disability
Robust retirement offerings including: A fully vested Pension Plan after 5 years
A 401(k) with generous employer match Paid time off in addition to 11 Paid Holidays
A strong culture of stability, community, and innovation
Compensation:
$87,000 - $97,000 per year. Actual compensation will depend on experience, qualifications, and internal equity
About You
You are a results-driven learning professional dedicated to creating engaging training experiences that connect people to products, purpose, and brand values. Adept at facilitating live instruction, coaching performance, and empowering teams to deliver exceptional customer and business outcomes.
Our ideal candidate will live in or around Portland, OR or Seattle, WA, or be open to relocation.
Purpose
The Training Manager serves as a key instructional leader within STIHL's Commercial Learning and Development team, responsible for delivering impactful training experiences that sharpen our teams' capabilities and deepen their connection to the STIHL brand. This role focuses on live instruction, coaching, and facilitation across STIHL's sales channels and product categories — ensuring that commercial employees, dealers, and partners gain not just product knowledge, but also the skills to represent our legacy of innovation and quality.
Job Duties & Responsibilities Facilitate in-person and virtual training sessions for STIHL commercial teams, dealers, and channel partners
Deliver engaging, brand-aligned instruction on product knowledge, sales strategies, and customer engagement
Partner with instructional designers to enhance existing training programs based on real-time learner feedback
Coach field reps and trainers to elevate facilitation techniques and improve learning outcomes
Assess learner performance and gather qualitative feedback to identify improvement opportunities
Represent STIHL values and culture in every learning interaction — modeling professionalism, integrity, and a passion for craftsmanship
All other duties and responsibilities as assigned
Specifications Bachelor's degree in Education, Communication, Business, or related field
Professional training certifications (e.g., ATD Master Trainer, CPTM) strongly preferred
5+ years in a training, facilitation, or coaching role in commercial, retail, or technical industries
Experience training on products or systems with hands-on components
Familiarity with STIHL's product categories or dealer networks
Proven success in delivering high-impact instruction to adult learners
Up to 25% travel by air
Strong facilitation and public speaking skills for technical and commercial audiences
Familiarity with LMS platforms and classroom technologies
Ability to adapt instructional techniques to suit diverse learner needs
Basic proficiency with training software (PowerPoint, Teams, etc.)
Highly relational, strong interpersonal and coaching abilities
Confident, energetic presence