Location:

San Francisco, San Jose, Oakland, Walnut Creek -

Hybrid or Remote Job Type:

Full-Time Reports To:

Managing Partner About Our Firm We are a fast-growing, high-stakes personal injury and employment law firm dedicated to fighting for individuals who have been wrongfully injured or treated unlawfully by their employer. Our legal team delivers world-class advocacy with a deeply compassionate, client-first approach. We are looking for an ambitious, data-driven Marketing Director to evaluate and develop our brand, scale our case acquisition, supercharge our digital footprint, manage all aspects of our digital, billboard, TV, social media, AI generated leads, and manage our marketing budget to establish our firm as the premier choice for injury victims in our region. If you want to do the right thing for the right reasons, thrive in a hardworking, ever changing/evolving and fast-paced environment, and want to own a department with an aggressive growth trajectory, we want to hear from you. Position Overview As the Marketing Director, you will take full ownership of our brand and marketing funnel ecosystem. Your primary objective is to elevate our brand and maximize qualified lead generation (signed cases) through a robust mix of digital advertising, SEO, pay per click, LSA, billboard, TV, AI based marketing, community relations, and referral network management. This is a strategic leadership role requiring a blend of analytical rigor, budget management, creative storytelling, high-level VA, and personnel and vendor management. You will work directly with firm leadership to deploy a substantial multi-channel budget efficiently and effectively.

Key Responsibilities Strategic Growth & Budget Allocation:

Develop, implement, and track multi-channel marketing campaigns designed to scale client acquisition. Develop yourself and the firm as market leaders in this fast paced, ever-changing environment.

Digital Strategy & PPC Management:

Develop and oversee our paid search (Google Ads, Local Services Ads), paid social media campaigns (Facebook, Instagram, TikTok), and develop, manage and implement in house content creation for all channels including potential podcasts. Manage and audit all marketing channels and spends including internal marketing initiatives, external agencies and vendors to optimize Cost Per Lead (CPL) and Cost Per Acquisition (CPA).

SEO & Content Marketing:

Drive organic traffic growth by steering website content strategies, optimizing for localized SEO, and producing engaging digital media (blogs, video testimonials, legal educational clips). Drive AI based leads through robust development of online AI referrals.

Data & ROI Analytics:

Maintain deep analytics tracking to report accurate Return on Marketing Spend (ROMS) and conversion metrics from lead-to-signed-case.

Reputation & Review Management:

Proactively expand our 5-star online review profile (Google, Avvo) across our existing client base to build unshakeable brand trust.

Intake Collaboration:

Partner closely with our intake/sales department to analyze lead quality, refine follow-up sequences, and maximize the lead-to-client conversion rate.

Community & Referral Programs:

Enhance and grow our medical provider and professional legal referral networks, develop and implement a robust "friends of the firm" referral network, and promote/engage our firm alongside local community sponsorships and brand activations.

Qualifications Experience:

5+ years of dedicated B2C marketing experience, with at least 2 years of proven success managing marketing specifically for a personal injury law firm or highly competitive lead-generation industry (e.g., insurance, home services).

Technical Mastery:

Deep understanding of Google Ads, LSA, SEO, pay per click, AI, in house production of video content, and legal tech stacks including CRM's and effective implementation of AI tools.

Vendor Management:

Proven track record of successfully managing and holding external SEO/PPC agencies, social media, TV ad agencies, Billboard vendors, and virtual assistant's accountable.

Analytical Mindset:

Expert-level knowledge of data collection, data analysis, and tracking attribution and manipulating data to make budget decisions and the most efficient marketing spends.

Culture Fit:

A positive, high-energy communicator who thrives on accountability, fast-paced environments, and driving tangible results.

What We Offer Compensation:

$150,000 base salary + high-upside performance bonuses based on aggressive case acquisition goals.

Benefits:

Comprehensive health, dental, and vision insurance.

Retirement:

401(k) with 4 percent company match.

Time Off:

3 weeks Paid Time Off (PTO) package and paid holidays.

Work Location:

We are flexible on work location. You could be in office, hybrid, or work from anywhere if the fit is right. This will be a very busy position that requires a strong work ethic and "do what it takes to do a great job" attitude.

Growth:

The autonomy to build your own team as the firm scales with smart use of highly skilled and qualified virtual assistants, with a clear path to executive leadership. How to Apply Please submit your resume along with a brief cover letter directly to mvenardi@vzlawfirm.com.

Pay:

$150,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Health insurance Paid time off Vision insurance

Work Location:

Hybrid remote in Walnut Creek, CA 94596