Marketing Director

Job description We are seeking a Director of Marketing with 10+ years of experience within footwear or apparel brands operating in wholesale retail environments, and a proven track record supporting B2B sales channels. This hands-on leader will own brand strategy, product marketing, digital and social oversight, go-to-market execution, and licensed brand alignment, with clear accountability for sell-through, retail support, and ROI-driven performance. Please apply only if you meet the footwear or apparel wholesale experience requirement.

Title:

Director of Marketing (Footwear or Apparel experince needed)

Location :

North Jersey Paramus (3 days in 2 days out) Reports to : President / Executive Leadership Role Overview As the Director of Marketing, you will lead the strategic development and execution of marketing initiatives across a portfolio of owned and licensed brands. This role is responsible for building brand equity, driving sell-through at wholesale partners, supporting licensing relationships, and developing cost-effective marketing programs that directly impact revenue growth. This is a hands-on leadership role for a commercially minded marketer who understands footwear, wholesale retail, licensing, and modern brand-building, balancing creativity with disciplined ROI. Key Responsibilities Brand & Marketing Strategy Develop and execute brand-specific marketing strategies across a footwear portfolio of licensed and private label brands Ensure consistent brand positioning, messaging, and visual identity across all channels Translate long-term business objectives into actionable annual and seasonal marketing plans Partner closely with design, sales, and merchandising to align product stories with market demand Wholesale & B2B Marketing Build marketing programs that support wholesale sell-in and sell-through across department stores, specialty retail, mass, off-price, and dealer channels Create compelling sales tools, including line sheets, presentations, seasonal decks, and product storytelling assets Support key retail accounts with co-op marketing, in-store assets, and digital toolkits Collaborate with sales leadership on account-specific strategies and presentations Digital, Social & Content Oversee digital marketing strateg,y including social media, email, content creation, and brand storytelling Ensure digital efforts support both brand building and wholesale objectives Manage agency partners, freelancers, and content creators Drive efficient use of paid media, influencer partnerships, and organic growth strategies Go-To-Market & Launch Execution Lead go-to-market planning for new brand launches, category expansions, and seasonal collections Own launch calendars and execution timelines across marketing channels Ensure product launches align tightly with sales cycles and retail delivery schedules Grassroots & Athlete-Led Marketing - Technical Trail Running Brand Build and execute a grassroots marketing strategy to establish a technical trail running brand as a credible, leading player in the category Develop an athlete-first approach focused on unsponsored or emerging trail runners, coaches, run club leaders, and regional influencers Identify and activate local trail communities, races, and events as core brand touchpoints Create seeding programs for athletes, specialty retailers, and trail ambassadors to drive authentic product adoption and word-of-mouth Partner with specialty-run shops, trail organizations, and outdoor communities to build brand credibility at the ground level Oversee field marketing initiatives, including demos, test runs, pop-ups, and event presence Ensure grassroots efforts translate into earned media, organic social content, retail demand, and wholesale credibility Measure success through athlete adoption, community engagement, specialty door expansion, content output, and sell-through momentum Licensing & Brand Partnerships Work closely with licensors and brand partners to ensure alignment with brand standards and approvals Serve as a key marketing point of contact for licensors, agencies, and external partners Support license renewals and growth initiatives through strong brand execution and results Budgeting, Analytics & ROI Own the marketing budget and allocate spend across brands and initiatives Establish and track KPIs tied to sell-through, traffic, engagement, and ROI Continuously optimize marketing spend to maximize efficiency and impact Team Leadership Build, manage, and mentor an internal marketing team Set clear priorities, goals, and performance expectations Foster a collaborative, fast-moving, and accountable marketing culture Qualifications 10+ years of marketing experience within footwear or apparel brands operating in wholesale retail environments. Proven experience supporting wholesale and B2B sales channels Strong understanding of brand management, product marketing, and retail dynamics Experience working with licensed brands and approval-driven environments is a plus Demonstrated ability to balance creative brand building with commercial outcomes Experience managing agencies, budgets, and cross-functional teams Strong presentation and communication skills Key Skills & Attributes Strategic brand thinker with a strong commercial mindset Deep understanding of footwear or performance product lifecycles Data-driven and ROI-focused Comfortable operating in a fast-paced, entrepreneurial environment Collaborative leader who works seamlessly with sales, design, and operations Highly organized with strong project management skills Keywords sales-channels brand-strategy branding product-marketing route-to-market go-to-market brand-alignment brand-suitability roi-analysis training-and-development marketing-initiatives brand-equity marketing-programs sales-growth marketing-strategy private-label-products brand-positioning objectives-and-key-results marketing-plans planning-and-design visual-art-design product-development-and-design b2b-marketing mass-merchants-department-stores presentations digital-marketing social-media brand-storytelling external-workforce planning-and-forecasting electrical-engineering-and-planning fashion-designers-collections credit-and-collections product-launch sales-cycle clubs-organizations state-local-municipal trade-shows-events seeding word-of-mouth field-marketing sensors-test-measurement ups earned-media social-content-and-apps social-engagement civic-engagement community-management doors-windows licensor budgeting analytics data-analytics marketing-budgets promotional-budget performance-indicator marketing-optimization marketing-spending mentoring brand-management environment-health-and-safety-hsse ecology-environment maintenance-repair-and-operations-mro project-management