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VF Outdoor, LLC
Timberland: Director, Brand Planning - Footwear
Career Insights for Advertising / Promotions Manager
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Scorecard
Based on New Hampshire data
Review key factors to help you decide if this role fits your goals. How is this calculated?
What they do
An Advertising or Promotions Manager plans and directs advertising programs aimed at creating extra interest in a product or service. Coordinates marketing team of sales and design staff, tracks data on media outlets and sales, and directs promotional events.
$132,604 / year median in New Hampshire
-11% projected decline
Job Description
At Timberland, we're a force of nature. We're a team that steps outside, works hard together, and moves the world forward. The brand is widely recognized as the arbiter of boot culture. With a rich heritage of craftsmanship and an eye toward the future, Timberland has a decades-long commitment to make products responsibly, protect the outdoors, and build community. So, before we get to the job details, take a minute to learn a little more about us
MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process. Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws. At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records. Timberland has been making authentic boots, shoes, apparel and accessories since 1973. From our humble beginnings in Newmarket, New Hampshire, to a company spanning continents, cultures, ages, you name it
VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations. If you need an accommodation or have any questions regarding this statement, please send your request to PeopleServices@vfc.com.
- our values and our culture.
Timberland:
Director, Brand Planning- Footwear What will you do?
- Create long-term financial ambition / targets (e.g., sales, margin, inventory, assortment breadth, etc) Seasonal strategy & financial goals
- Translate LRP to create top-down MFP (setting line target to drive revenue and margin) incorporating regional inputs. Additionally, in partnership with merchandising build connectivity of the LRP and MFP to create product level plans (style, color, attribute, etc). Line architecture
- Support global merchandising on building line architecture & align on global line plan. Validate line plan against MFP Seasonal planning
- Develop & consolidate demand forecasts (with regional planning, global merch, supply chain, & finance). In-season management
- Analyze inventory across regions, recommending product introductions & exits to meet demand, with consumer perspective with sell-through Season hind-sighting
- Seasonal roll-ups across regions, in partnership with global planning, to drive global visibility & drive adjustments for future seasons Talent up-skilling
- Coach, develop, and build a best-in-class planning organization Global Market Alignment
- Adapt global strategies to meet unique needs of individual markets, balancing global consistency and local relevance. Monitor market trend, competitor activity, and customer behavior to inform planning decisions. Data-Driven decision marketing
- Utilize advanced analytics and market data to inform planning decisions and identify growth opportunities. Establish KPIs to monitor performance across sales, margin, and inventory levels. Continuously refine forecasting models to improve accuracy and agility. Leadership and Team Development
- Lead and mentor a global team of merchandise planning professionals, fostering a culture of innovation and collaboration. Build and scale processes to support growth across regions and product categories. Drive change management initiatives to implement new tools, technologies, and methodologies. System and data governance
- working closely with digital technology teams What do you need to succeed?
Hiring Range:
$144,000.00 USD- $180,000.
Incentive Potential:
This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process. Benefits atVF Corporation:
You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process. Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws. At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records. Timberland has been making authentic boots, shoes, apparel and accessories since 1973. From our humble beginnings in Newmarket, New Hampshire, to a company spanning continents, cultures, ages, you name it
- Timberland is more than a brand: it's an incredible place to work, encouraging employees to get out there and always be on the lookout for adventure at every turn.
VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations. If you need an accommodation or have any questions regarding this statement, please send your request to PeopleServices@vfc.com.