Regional Vice President of Hospitality Commercial Strategy and Marketing Caesars Entertainment - 3.6 Las Vegas, NV Job Details Full-time 13 hours ago Qualifications Economics Resort experience Client base expansion New customer acquisition SEO Demand generation marketing Marketing analytics Casino & gaming industry Channel management Senior leadership Analytics Full Job Description

WE ARE CAESARS

At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them.

Our Mission :

"Create the Extraordinary"

Our Vision :

"We create spectacular worlds that immerse, inspire and connect you. We don't perform magic; we create it with excellence."

Our Values :

"Blaze the Trail, Together We Win, All-In on Service" Our corporate social responsibility framework, People Planet Play, represents our continuous dedication to enhancing economic development, uplifting the wellbeing of our Team Members and their families, and making positive contributions to the communities we operate in.

JOB SUMMARY

The Regional Vice President, Hospitality Commercial Strategy & Marketing is accountable for driving demand to maximize hotel production, delivering profitable revenue performance across a portfolio of Caesars Entertainment properties in the Las Vegas market. This executive serves as the enterprise leader responsible for ensuring hotel demand objectives are achieved through disciplined commercial strategy, coordinated channel activation, targeted customer acquisition, and effective marketing execution. The position serves as the critical link between Revenue Management and Marketing, translating pricing, inventory, and forecasting strategies into market-facing demand generation plans that fill hotel rooms profitably. Revenue Management owns pricing, inventory controls, and forecasting; this role owns demand creation and demand activation. While also overseeing property marketing strategy, the primary focus of this role is hotel commercial performance, ensuring every available room has a defined demand strategy, activation plan, and accountable owner. Hospitality, entertainment, food and beverage, loyalty, and destination marketing initiatives are leveraged as demand drivers that support hotel occupancy and overall property profitability.

HOW YOU WILL CREATE THE EXTRAORDINARY

Hotel Demand Ownership (Primary Responsibility) Serve as the executive owner of hotel demand performance across assigned properties. Maintain daily visibility into occupancy, booking pace, displacement opportunities, demand gaps, and future inventory needs. Establish commercial strategies that maximize occupancy, ADR contribution, market share, and profitable hotel revenue. Identify demand risks early and implement activation plans to address pace deficiencies. Drive accountability for hotel performance across all demand-generating functions. Revenue Management Partnership Partner closely with Hotel Revenue Management to translate pricing and inventory strategies into actionable demand-generation plans. Align on booking pace targets, need periods, occupancy objectives, and market opportunities. Lead commercial response strategies for compression periods, low-demand periods, and changing market conditions. Act as the primary commercial liaison between Revenue Management and Marketing organizations. This role does not directly manage room pricing, inventory controls, or forecasting models. Revenue Management retains ownership of those functions. Demand Activation & Channel Strategy Own activation strategy across all hotel demand channels.

Determine optimal deployment of:

Digital acquisition Direct booking initiatives Partnership channels Group demand support Entertainment-driven demand F&B and resort packaging Destination and event-driven campaigns Continuously optimize channel mix based on occupancy needs, profitability, and customer acquisition costs. Drive market-specific strategies that increase room nights and visitation. Commercial Performance Management Establish hotel commercial scorecards and operating reviews. Partner with Finance, Analytics, and Operations to identify opportunities and improve commercial performance. Drive ROI accountability across all marketing and demand-generation investments. Marketing Leadership (Supporting Commercial Performance) Lead integrated marketing strategy to support hotel demand objectives. Oversee brand, digital, CRM, loyalty, advertising, social, and public relations efforts as tools for demand generation and revenue growth. Ensure all marketing investments align with commercial priorities and measurable business outcomes. Partner with enterprise marketing teams to improve campaign effectiveness and customer acquisition. Property & Operational Leadership Serve as senior commercial advisor to General Managers and property leadership. Influence capital planning, partnership decisions, event strategy, and property initiatives through a commercial lens. Ensure alignment between commercial objectives, operational readiness, and guest experience delivery. Team Leadership Lead and develop high-performing commercial and marketing teams. Build organizational capability in revenue-focused marketing, demand generation, analytics, and commercial strategy. Foster a culture centered on performance, accountability, innovation, and collaboration.

WHAT YOU WILL NEED

10+ years of executive leadership experience in hotel commercial strategy, hospitality marketing, revenue optimization, demand generation, or related disciplines. Deep understanding of hotel demand economics, booking behavior, channel management, and customer acquisition. Experience leading multi-property resort, gaming, hospitality, or destination organizations. Proven track record improving occupancy, booking pace, and profitable revenue performance. Deep understanding of digital customer acquisition, search ecosystem dynamics, SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). Knowledge of emerging AI-powered search platforms, conversational commerce, digital discovery trends, and their impact on hospitality demand generation. Experience leveraging content strategy, digital analytics, and AI-enabled marketing capabilities to drive direct bookings and customer acquisition.

ABOUT US

At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its

PEOPLE PLANET PLAY

framework. Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values - Together We Win, All In On Service and Blaze the Trail - every day. Our mission, "Create the Extraordinary". Our vision, "Create spectacular worlds. That immerse, inspire and connect you. We don't perform magic; we create it with excellence. #WeAreCaesars". If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.

TOGETHER WE WIN

We believe in delivering family-style service—an approach that fosters warmth, connection, and a genuine sense of belonging. Our team treats every guest and colleague with the same care and hospitality we would extend to family, creating a welcoming environment built on respect, teamwork, and personalized attention. Whether assisting customers or collaborating with coworkers, we prioritize service that is thoughtful, supportive, and rooted in genuine relationships.

DISCLAIMER

These statements are intended to describe the general nature and level of work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position. The Company reserves the right to make changes to the job description whenever necessary. As part of the onboarding process for new hires, candidates will be required to complete a background check. In addition, pre-employment drug testing is mandatory for any role operating a motor vehicle (Valet, Bus Drivers, Limo Drivers), Facilities and/or Engineering, Lifeguards, Pilots, Security and Surveillance roles. Pre-employment screenings will be completed prior to an offer being extended, except where applicable law requires that such pre-employment screening may occur post-offer. The Company is an equal opportunity employer and does not discriminate against employees or applicants based on race, color, national origin, sex, age over 40, religion, disability, sexual orientation, gender identity or expression, veteran status, marital status, or any other characteristic protected by law. ADA Caesars Entertainment will engage in an interactive process and make reasonable accommodations, as required by law, for individuals with disabilities or to accommodate pregnancy, pregnancy-related conditions, or where a conflict exists between the position and an individuals' religious beliefs or practices.

EQUAL EMPLOYMENT OPPORTUNITY

Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a person's race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, sexual or affectional orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class.