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Lubbock National Bank

Marketing Officer

Career Insights for Vice President of Marketing

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What they do

A Vice President of Marketing manages strategic leadership of all aspects of the marketing team, reporting directly and advising company management on how to develop strategies for the successful promotion of their products, company or brand. Focuses on developing brand strategy, ensure all marketing efforts are in accordance with overall business objectives, ensures campaigns and programs are aligned with the strategic plan of the business

$188,159 / year median in Texas

+6% projected growth

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Job Description

Job Duties:
Provide quality customer service and work toward the generation, promotion and maintenance of a quality work environment for the staff of Amarillo National Bank/Lubbock National Bank. Maintain a positive attitude and provide team support. Make Marketing calls on existing customers, as well as potential customers. These calls are to be reported to the Marketing Department and will be discussed at the Marketing Meeting. Management of Email marketing and social media. Coordinate duties and activities with Marketing Director, i.e. reports, special events, charities, (bank and agency) etc. Act as primary contact for all LNB sponsorships and coordinate attendees for bank sponsored events. Manage and maintain all aspects of the executive dining room. Holiday, party, and special events planning and arrangements. All administrative duties, i.e. answering phones, filing, organization. Promote the bank through community sponsorships/donations/advertising/social media. Increase the bank's CRA presence in the Lubbock Market. Represent the Bank as needed within the community as a board/committee member. Actively promote the bank through public relations activities and civic opportunities striving to build market share and customer trust.
Requirements:
A college education is required. 2-3 years' marketing/public relations experience is required. Banking experience is a plus. Must be able to discuss all bank services with customers, potential customers and business associates. Experience administering social media platforms preferred. Excellent oral and written communication skills are required. Qualified applicants must successfully pass a credit and background check to be eligible for employment. Lubbock National Bank provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws.
Benefits:
401(k) 401(k) matching Dental insurance Employee assistance program Health insurance Health savings account Life insurance Paid time off Vision insurance
Experience:
Marketing/Public Relations:
2 years (Required)
Banking:
1 year (Preferred)
Work Location:
In person