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Robert Half

Media Relations Manager

Career Insights for Vice President of Communications

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Based on Arizona data

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What they do

A Vice President of Communications takes strategic leadership of all aspects of the communication team, reporting directly and advising company management on how to develop communications strategies for an organization or business. Oversee both internal and external communications, create communication strategies, and may serve as the key spokesperson and media contact for the organization.

$181,153 / year median in Arizona

+11% projected growth

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Job Description

Robert Half is hiring a Media Relations Manager for one of our major clients. This individual will develop and execute proactive media strategies designed to strengthen corporate reputation, increase earned media visibility, position company executives as industry thought leaders, and support key business initiatives.

The ideal candidate has established experience working with journalists and understands how to identify compelling stories, develop strong pitches, prepare executives for interviews, and manage communications during high-visibility situations.

ResponsibilitiesDevelop and execute proactive media relations strategies.

Build and maintain relationships with national, trade, regional, and industry journalists.

Identify compelling corporate, product, customer, and executive stories.

Write press releases, media pitches, briefing documents, talking points, FAQs, and executive messaging.

Secure earned media opportunities and manage inbound media requests.

Prepare executives and subject matter experts for interviews and media appearances.

Monitor relevant news cycles, industry developments, competitors, and emerging issues.

Coordinate media activity surrounding company announcements, product launches, research, events, and milestones.

Support issues management and crisis communications when needed.

Measure earned media coverage, sentiment, share of voice, message penetration, and campaign performance.