Job Overview Awahe Academy is an Education & E-commerce brand looking for a creative and motivated Social Media Manager to manage our social media platforms, create engaging content, and grow our online presence. We offer internship opportunities for new candidates and paid positions for experienced professionals who are passionate about social media, digital marketing, and brand growth.

Office Location:

Fresno The ideal candidate: Has previous experience managing social media accounts for a business, brand, restaurant, or similar organization, or is willing to learn through an internship. Has a portfolio or examples of accounts/content they have created or managed Understands Instagram and TikTok beyond personal use Has experience creating short-form video content Is confident and natural on camera Understands social media trends and how to adapt trends to a brand Can recognize what content is performing well and why When Applying Please include: Feel free to apply if you are a fresher and want to gain experience through an internship. If you are applying as an experienced candidate, please submit: Your social media/content creation experience A portfolio or examples of your work Links or names of accounts you currently manage or have previously managed Examples of videos/content you personally created Whether you are comfortable regularly appearing on camera Your experience with TikTok and Instagram growth/strategy Duties Develop and execute comprehensive social media strategies aligned with brand goals, ensuring consistent messaging across all platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok Create engaging, high-quality content including graphics, videos, photography, and written posts using tools like Adobe Creative Suite (Photoshop, Illustrator) and media editing tools Manage daily social media operations using applications like Hootsuite and Buffer to schedule posts, monitor engagement, and respond promptly to audience interactions Conduct social listening to gather insights on brand perception, industry trends, and competitor activities; utilize findings to refine content marketing strategies Implement targeted advertising campaigns on platforms like Facebook Advertising to increase reach and engagement while monitoring performance through Google Analytics and marketing online analytics tools Collaborate with public relations teams to manage media relations, craft press releases, and ensure positive brand representation across all channels Monitor digital marketing performance metrics regularly; analyze social media analytics and media performance analytics to optimize content strategies and improve ROI Engage with followers by fostering meaningful conversations, managing community relationships, and maintaining a positive brand image through effective social media communication Experience Proven experience in social media management within a digital marketing environment or related field Filming high-quality short-form videos, Reels, TikToks, Stories, and other content Developing an overall social media/content strategy Responding professionally to comments and DMs Staying current with TikTok and Instagram trends, algorithms, sounds, formats, and platform changes Demonstrated ability to develop successful social media campaigns utilizing platforms like Facebook Ads Manager, TikTok, and understanding of social media platforms' algorithms Familiarity with SEO principles, keyword research techniques, web analytics (Google Analytics), and marketing analytics tools for data-driven decision making Excellent written communication skills with a talent for compelling storytelling and content writing tailored to diverse audiences Experience in public relations strategies and relationship management within a corporate or agency setting is a plus Ability to analyze social media data effectively; monitor digital marketing performance; adapt strategies based on insights gained from social listening and analytics tools Join us as a Social Media Manager where your creativity meets strategic insight! Be part of a vibrant team dedicated to building authentic connections through innovative digital storytelling. Your expertise will help shape our brand's voice in the ever-evolving landscape of digital marketing.

Pay:

$51,821.55 - $62,408.75 per year

Benefits:

Employee assistance program Flexible schedule Professional development assistance Referral program

Work Location:

In person