Key Responsibilities Own social strategy for five brands: Belle Glos, JoeTheWinemaker, Napa Valley Quilt, Quilt & Co., and Go With Your Palate. Set KPIs, define content pillars and each channel's role, and refine continuously based on performance. Build and manage content calendars per brand and channel, roughly 20 posts per week across the portfolio: Brand Channels Cadence Belle Glos Instagram, Facebook 5x/week JoeTheWinemaker Instagram, Facebook, TikTok, YouTube Shorts 5x/week Napa Valley Quilt Instagram, Facebook 2-3x/week Quilt & Co. Instagram, Facebook 2-3x/week Go With Your Palate Instagram, TikTok, YouTube Shorts 2-3x/week Own and manage the social media budget across paid media, creator partnerships, and production. Allocate spend against goals and report on ROI. Research keyword, social search, and content opportunities, and develop campaigns that grow awareness, engagement, and brand demand. Align each brand's audience with relevant trade, media, and influencer opportunities. Create short-form-first content end to end: concept, capture, edit, copy, and publish. Ghostwrite for Joe Wagner across JoeTheWinemaker channels, capturing his voice authentically in captions, scripts, comments, and replies. Serve as creative lead on social shoots, both in-house and agency, including shot lists, briefs, on-set direction, and asset delivery. Write platform-native copy that is human, on-brand, and tailored to each channel. Own the content asset management system: organization, naming conventions, usage-rights tracking, and a searchable library for company-wide use. Own community management across all brands. Serve as first responder on social issues and coordinate with PR and leadership as needed. Build and manage an influencer and UGC creator network: sourcing, briefs, contracts, usage rights, payment, and performance tracking. Activate sports and brand partnerships on social. Host media, influencers, UGC and trade guests at company facilities as relevant to social media. Capture and execute event-driven social. Plan, launch, and optimize Meta campaigns across awareness, retargeting, geotargeting, and evergreen objectives, including partnership and creator ads. Partner with the PR agency to keep pitches, messaging, and influencer outreach consistent across channels. Run 360° campaigns with the DTC team covering promotions, launches, wine club, and events. Support tasting room traffic, sales, and event goals. Build social proof sell-in decks for the sales team. Track performance against KPIs using Sprout Social and native analytics, and report monthly with actionable recommendations. Run competitive benchmarking and social listening, and adjust strategy based on findings. Manage and mentor the social media associate. Own compliance for all organic, paid, and creator content, including TTB regulations, state-level rules, three-tier and tied-house restrictions (especially around retailer mentions, sales support, and promotions), industry advertising codes, and platform alcohol policies. Stay ahead of wine and spirits industry news, platform changes, and emerging tools, including AI, and bring new ideas to test. Experience & Expertise Expert knowledge of

Instagram, TikTok, Facebook, and YouTube Shorts:

formats and specs, algorithm signals (hook, completion, saves, shares, dwell), and distribution levers (collabs, boosts, cross-posts, pinning). Working knowledge of alcohol marketing compliance, including TTB, age-gating, responsible marketing standards, and three-tier and tied-house rules as they apply to social. Experience owning a marketing budget, with a track record of allocating spend and proving return. Hands-on Meta Ads Manager experience, including budget management and optimization. Experience managing influencer and UGC creators, including contracts and usage rights. Ghostwriting experience for a founder, executive, or personality-led brand. Skills Short-form video capture and editing in CapCut, Premiere Pro, or similar. Working design skills in Canva or Adobe, with a refined aesthetic eye. Strong platform-specific copywriting across varied brand voices. Fluency with Sprout Social and native analytics, plus competitive benchmarking and social listening, turning data into decisions. Experience building and maintaining a digital asset library. Content planning and scheduling across multiple brands and channels. Working Style Highly organized and composed on content days, juggling capture, organization, and posting. A self-starter who proposes ideas and runs with them independently. Habitually researches platform changes, trends, and algorithm updates, and experiments with what's new. Curious about AI, with a genuine efficiency mindset.

Job Type:

Full-time Pay:

$85,000.00 - $110,000.00 per year

Benefits:

401(k) Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person