Duties and Responsibilities:

Oversees the integration of marketing and communications strategies with the admissions funnel. Works in alignment with Admissions Offices for the recruitment of students across all types, undergraduate and graduate. Serves as the brand steward, updating and refreshing the brand vision and positioning while integrating into marketing and communications strategies. Utilizes a data-driven approach to develop marketing strategies and plans for the admissions offices and academic units that supports the growth and sustainability of the ULM student body. Leads website branding, content, and overall management, working in collaboration with Information Technology. Manage a creative team that supports all marketing/communications projects for ULM, including media relations, graphic design, digital marketing, social media, photography, and videography. Discover and develop content from all corners of ULM that support the university's vision and bring to life its breakthrough academic contributions. Develop a high-level messaging framework for college and departmental communications teams to utilize successfully. Assist senior university leaders to shape and communicate key messages to support ULM's vision and mission. Collaborate with key personnel to develop strategies aimed at informing and influencing ULM's key audiences and stakeholders (e.g., College Deans, Government Relations, Recruitment, Enrollment Management, Foundation, Alumni Relations, and Athletics). Make data-driven decisions when crafting marketing strategies. Take full responsibility for all communications released by the university in an effort to protect the brand. Hire, train, and develop a well-rounded team, and manage the department budget. Collaborate with university athletics to develop a consistent image Build marketing priorities to include student recruitment, faculty advancement, university recognition, etc.