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Search Results Owner Loyalty, Director Job ID:

2021094

Career Area:

Sales & Marketing Position Type:

Salaried Location:

Headquarters & Technology Center - Auburn Hills 48326 ,

US Date Posted:

August 25, 2026

Brand:

FCA Group Apply Refer A Friend Share this job Share on Facebook Share on Twitter Share on Linkedin Share by Mail https://recruiting.adp.com/srccar/public/RTI.home?r=5001220199606&c=2183219&d=ExternalCareerSite&rb=

SYMPHONYTALENT

You are being redirected Once you are on the page, please click the refer button Job Overview Qualifications Benefits Job Overview The Director, Owner Loyalty, plays a critical leadership role in driving Stellantis North America's owner retention, lifecycle engagement, dealer activation, and loyalty-based profitable growth agenda. This role is responsible for developing and executing strategies that increase repeat purchase behavior, reduce customer defection, strengthen owner communications, and improve lifetime customer value across the ownership lifecycle. The successful candidate will partner closely with Sales, Brand Marketing, Dealer Network Development, Customer Experience, Mopar, Field Operations, Digital & Information Technology, Finance, and executive stakeholders to translate owner loyalty strategy into measurable programs, dealer-facing activation plans, performance dashboards, and business outcomes. This individual will help build a disciplined loyalty operating model while maintaining a strong focus on customer engagement, dealer execution, and commercial impact. Key Responsibilities Owner Loyalty Strategy Lead development of the North America owner loyalty strategy across brands, customer segments, lifecycle stages, and dealer touchpoints. Create loyalty frameworks that support customer retention, repeat purchase, service retention, referral generation, and long-term customer value. Establish governance processes to prioritize loyalty initiatives, track execution, and align leadership on owner retention priorities. Translate customer insights, sales performance, service behavior, and defection trends into actionable loyalty strategies. Coordinate cross-functional reviews and executive updates on owner loyalty progress, opportunities, risks, and performance outcomes. Lifecycle Engagement & Communications Develop owner lifecycle communication strategies covering onboarding, service, repurchase, win-back, advocacy, and ongoing relationship management. Improve the relevance, cadence, personalization, and effectiveness of owner communications across channels. Partner with CRM, digital, brand, dealer, and customer experience teams to deliver coordinated owner journeys. Identify opportunities to increase owner engagement through proactive, valuable, and timely communications. Ensure owner communication strategies support customer experience goals while driving measurable sales and service outcomes. Dealer Activation & Field Execution Develop dealer-facing loyalty activation playbooks, training materials, operating routines, and field execution frameworks. Support dealer adoption of owner cultivation, service-to-sales, retention, and loyalty programs. Partner with field teams to identify dealer execution barriers and scale effective loyalty practices. Provide practical tools that help dealers convert owner engagement into sales, service, and customer experience growth. Monitor dealer participation, activation consistency, and field feedback to guide program improvements. Analytics, Performance & Value Tracking Establish loyalty scorecards, KPI dashboards, and reporting mechanisms to track retention, engagement, dealer activation, and business impact. Partner with Finance and analytics teams to connect loyalty activity to sales retention, service retention, and profitability outcomes. Develop segmentation, targeting, lifecycle analytics, and campaign effectiveness measurement routines. Synthesize customer and business data into executive-ready insights, recommendations, and course-correction actions. Ensure leadership teams have clear visibility into accomplishments, risks, value realization opportunities, and next-step priorities. Transformation & Continuous Improvement Lead modernization of owner loyalty processes, governance routines, data capabilities, and operating model standards. Champion the Stellantis Owner Loyalty & Lifecycle Engagement operating model across functions and dealer-facing teams. Apply continuous improvement discipline to improve program effectiveness, decision-making, and execution speed. Promote adoption of automation, personalization, advanced analytics, and AI-enabled insights where appropriate. Drive a culture of accountability, customer focus, collaboration, and measurable business impact. Key Deliverables Owner loyalty strategy roadmap and execution plan Lifecycle communication strategy and contact framework Dealer activation playbooks, training content, and field execution guides Owner loyalty KPI dashboards and executive scorecards Retention, defection, repeat purchase, and service-to-sales performance reporting Governance calendar, action logs, decision documentation, and executive updates Cross-functional implementation plans for loyalty initiatives Qualifications Basic Qualifications Bachelor's degree in Business, Marketing, Communications, Analytics, Finance, Automotive Management, or related field. 10+ years of experience in automotive, customer experience, CRM, sales operations, marketing, dealer network, or commercial strategy. Demonstrated experience leading complex, cross-functional initiatives that require coordination across business, field, dealer, and executive stakeholders. Strong understanding of dealer operations, customer lifecycle management, owner communications, sales retention, and service retention. Strong analytical and problem-solving skills with the ability to translate customer and business data into actionable insights. Exceptional organizational, stakeholder management, and executive communication capabilities. Strong written and verbal communication skills with executive-level presence. Preferred Qualifications Automotive OEM, retail, commercial, dealership, CRM, or loyalty program experience. Experience supporting transformation, performance improvement, customer lifecycle, or value creation programs. Knowledge of loyalty metrics, defection reduction, service retention, parts revenue, incentives, customer experience, and sales operations. Familiarity with customer segmentation, personalization, campaign analytics, digital engagement, and marketing technology platforms. PMP, Lean Six Sigma, customer experience, analytics, or equivalent professional certification. Benefits Salaried Employee Benefits (US, Non-Represented) Health & Wellbeing Comprehensive coverages encompassing the Physical, Mental, Emotional, and overall Wellbeing of our employees, including short- and long-term disability. Compensation, Savings, and Retirement Annual Incentive Plan (SAIP), 401k with Employer Match & Contribution (max 8%), SoFi Student Loan Refinancing. Time Away from Work Paid time includes company holidays, vacation, and Float/Wellbeing Days. Family Benefits 12 Weeks paid Parental Leave, Domestic Partner Benefits, Family Building Benefit, Marketplace, Life/Disability and other Insurances. Professional Growth Annual training, tuition reimbursement and discounts, Business Resource & Intra-professional Groups. Company Car & More Comprehensive Company Car Program and Vehicle Discounts. Vehicle discounts include family and friends. EOE/Disability/Veteran At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future. Our benefits reflects the

STELLANTIS

commitment to helping you reach your personal and professional goals. In addition to an environment that promotes career development, we offer benefits for a healthy lifestyle and a rewarding future, designed to take care of you and your family, in various stages of life. As a global company, our employee packages will vary by country, customary norms and the legal entity into which you are hired. We care about your privacy. For more information on how your personal data is processed, please read the specific Privacy Statement provided by the respective entities whose job offer you have selected. Apply Join our Talent Community Create a talent profile to receive relevant job alerts and the latest company news! If you're a U.S. Veteran, please sign up through our Veterans Recruiting Program page. Create a Talent Profile Sign into your profile