Marketing, Sales & Service Buick + GMC Lifecycle CRM Manager 위치 Warren, Michigan (+) Show all locations (-) Hide all locations 직무 유형 Full time 게시됨 9 15 2026 Job Requisition

JR-202619742

설명 The Buick + GMC Lifecycle CRM Manager is responsible for driving strategy, innovation and outcomes for Buick and GMC 1:1 customer communications across the full ownership journey, including Lifecycle, Tier 1 Retail, and Owner Engagement. As part of the Lifecycle Marketing team, this role owns the performance of every Buick and GMC customer interaction, from acquisition through the entirety of ownership with channel implementation across email, direct mail, SMS, in-app, and in-vehicle. This includes Tier 1 retail communications which sit within this role's scope alongside core Lifecycle CRM. A successful candidate will have a passion for customer engagement, experience in cross-channel, outcome-based marketing, and an innovative spirit aimed at testing, learning, and optimization. This role leads a team including dedicated resources supporting Buick

CRM, GMC

CRM, and broader CRM/Retail execution, plus a dedicated Customer Experience and Recovery Communications resource focused on proactive, issue-resolution, and journey-based recovery communications. You should be able to leverage research, best practices, user behavior, and customer insights to inform decisions and recommendations.

What You'll Do:

In this role, the Buick + GMC Lifecycle and Retail CRM Manager will focus on the following: Lead a performance-driven team spanning Lifecycle, Retail, and Owner Engagement communications for Buick and GMC Own strategy for tailored, customer-centric campaigns across the full ownership journey, including Retail Accountable for high-value behaviors and sales targets Use data and insights to refine campaigns across all phases of the customer journey, focused on personalization, leveraging available owner data, research, and insights Partner with teams across all phases of the customer journey, including Retail-specific touchpoints Collaborate with all GM partners in line with corporate behavior expectations Oversee review of all created materials across Buick and GMC CRM and Retail creative Champion Buick and GMC materials, endorsing the right message, right timing, and right channel Present to leadership across multiple organizations, share best practices amongst brands and other GM partners Manage budgets Lead and grow emerging marketing talent Your Skills & Abilities (Required Qualifications): Four-Year Accredited College Degree 7+ years of CRM and digital marketing experience Demonstrated experience leading and developing people, including through formal, interim, acting, or project-based leadership assignments Direct agency experience or agency management experience Demonstrated ability to work independently with minimal supervision Ability to manage multiple priorities and urgent requests in a timely, high-quality manner Strong organizational and planning skills in an ambiguous and continually changing environment Highly developed oral and written communication skills, with strong attention to detail What Will Give You a Competitive Edge (Preferred Qualifications): Advanced/Master's degree in a marketing or business-related field (preferred but not required) proficient in Adobe tools/platforms Capable use of modern marketing tools such as AI/ML or leading-edge digital channels Experience with complex integrated/automated marketing campaigns and segmentation strategies #

LI-MO1 GM

does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.) 이 직무는 하이브리드 직무로 분류됩니다. 즉, 선발된 지원자는 특정 근무지로 주 3일 이상(또는 관리자가 지정한 다른 빈도로) 특정 근무지로 출근해야 합니다. 이 직무는 리로케이션 혜택을 받을 수 있습니다. 다양성 정보 General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다. 자세한 정보는 GM 채용 과정 안내 를 참고하십시오. 공평한 취업 기회 선언 (미국) General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다. 자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 숙소 (미국 및 캐나다) General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 Careers.

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