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Appalachian State University

Associate Director, CRM Solutions

Career Insights for Director of Communications

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What they do

A Director of Communications manages an organization's internal and external messages, interacting with employees and external stakeholders to keep them informed of company developments. Create strategies to implement internally to increase employee awareness and promote productivity. Communicate with media and external stakeholders to announce new products or developments, and discuss organizational changes.

$183,488 / year median in North Carolina

+13% projected growth

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Job Description

Associate Director, CRM Solutions Appalachian State University $54,015-$60,000 United States, North Carolina, Boone 287 Rivers Street (Show on map) Sep 16, 2026 Position Summary Information Classification Title Technology Support Technician

Working Title Associate Director, CRM Solutions

Location Boone, North Carolina

Job Category 3

Position Number 097521

Not Eligible for Visa Sponsorship VISA sponsorship is not available for this position. All candidates must be eligible to work and live in the U.S Department Enrollment Mgt - VC for Enrollment Management - 240000

Primary Purpose of Position This position works with the Director and Slate Team on the maintenance, innovation, development and improvement of Technolutions Slate CRM processes and workflows used in all facets of Enrollment Management, specifically undergraduate and graduate admissions (recruitment, operations, communications, and customer service). Minimum Qualifications Graduation from high school and one year of experience in the field of technology related to the position's role. Coursework in computer or information technology may be substituted year for year for the required experience.

Special Note:

This is a generalized representation of positions in this class and is not intended to reflect essential functions per ADA. Examples of competencies are typical of the majority of positions, but may not be applicable to all positions.

Degrees must be received from appropriately accredited institutions. License/Certification Required Essential Job Functions The Associate Director for CRM Solutions works with the Director and Slate Team on the maintenance, innovation, development and improvement of Technolutions Slate CRM processes and workflows used in all facets of Enrollment Management, specifically undergraduate and graduate admissions (recruitment, operations, communications, and customer service) at Appalachian State University. Responsibilities include but are not limited to the following: Utilize the CRM solution and provide collaborative leadership to achieve enrollment goals and meet strategic goals for the Main and Hickory campus.

Maintain, develop and improve CRM processes and workflows specific to the recruitment, application processing, communication, and customer service related to the recruitment and enrollment of first-year and transfer students. Knowledge, Skills, & Abilities Required for this Position Ability to apply and interpret various policies and procedures.

Ability to develop initiatives to meet program/project needs and objectives.

Problem-solving skills.

Ability to maintain databases, schedules, and reports.

Ability to ensure accuracy of data.

Ability to guide and collaborate with various constituents.

Strong communication skills. Preferred Qualifications Experience using a CRM solution (Technolutions Slate, SalesForce, etc).

Experience in a higher education setting. Required Functional Competencies to Successfully Perform Job Duties.

Professional Knowledge:

Knowledge of program policies, procedures, technology, best practices and their theoretical bases. Ability to apply and interpret a variety of interrelated policies, procedures and programs for clients and address clients' non-routine issues. Knowledge of new theories, trends, laws or precedents demonstrated by recommending and implementing improvements or necessary changes to policies, procedures and/or program(s).

Information Analysis/Decision Making:

Ability to analyze business operations and/or financial statements for overall program administration. Ability to develop initiatives to meet program/project needs and objectives. Ability to assess and resolve unprecedented problems that require research and review of policy and procedures for the program or assigned components. Ability to resolves problems or compliance issues, based on delegated authority. Type of Position Permanent Full-Time

Staff/Non-Faculty Staff/Non-Faculty

Appointment Type 1.0

Work Schedule/Hours Monday - Friday, 8:00am - 5:00pm; occasional weekends for divisional events. Number of Hours Per Week 40

Number of Months Per Year 12

Mandatory Staff No

Physical Demands of Position To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. Overall Competency Level Journey

Salary Grade Equivalency GN11

Salary Range Anticipated Hiring Range $54,015-$60,000

Pay will be commensurate with applicant competencies, budget, equity and market considerations. Posting Details Information Posting Date 09/16/2026

Closing Date 09/27/2026

Competency Level Statement Management will only consider applicants who meet the required competencies.

Special Instructions to Applicants For a complete application, please apply and submit all below-required documents electronically through

Appalachian State University's Job Board:

Cover Letter

Resume

List of three professional references with contact information Search Chair Name Bailey Hostetter

Search Chair Email hostetterbs@appstate.edu

Applicant Pool Preference External (Post on the Web)

Departmental Information Quick Link https://appstate.peopleadmin.com/postings/56176

Posting Number 201503059P

Benefits

  • Dental Insurance