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RH
Robert Half
Marketing/Communications Manager
Career Insights for Marketing Communications Manager
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Scorecard
Based on Pennsylvania data
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What they do
A Marketing Communications Manager develops or refines a communications strategy, including branding, for a company or organization. Oversees the marketing activities with a focus on maintaining positive brand awareness and on gaining and maintaining a good customer base. Analyzes the business' competition, supervises marketing communication staff.
$121,760 / year median in Pennsylvania
-6% projected decline
Job Description
We are looking for a strategic and hands-on marketing leader to guide brand growth for a consumer products organization in Avondale, Pennsylvania. This role partners closely with executive leadership to shape marketing direction, strengthen customer engagement, and support revenue-focused initiatives across multiple channels. The ideal candidate brings a balance of planning, creativity, and analytical thinking, along with the ability to turn business goals into effective campaigns and scalable marketing practices.
Responsibilities:
- Create and carry out multi-channel marketing plans that support company objectives, brand visibility, and sales growth.
- Identify the most effective acquisition and awareness channels, then allocate efforts toward the highest-value opportunities.
- Build product positioning, launch plans, and go-to-market messaging for new and existing offerings in partnership with cross-functional teams.
- Oversee digital marketing initiatives, including email programs, paid media efforts, and campaign performance analysis to improve results over time.
- Direct social media strategy and content priorities while providing day-to-day guidance to the Social Media Coordinator.
- Develop and manage relationships with influencers, affiliates, ambassadors, agencies, and other external partners to expand reach and engagement.
- Maintain the marketing calendar, coordinate campaign timelines, and ensure consistent execution across channels and customer touchpoints.
- Track key performance indicators, prepare performance updates, and use data-driven insights to refine strategy and recommend growth opportunities.
- Establish repeatable marketing processes and infrastructure that can support the continued expansion of the organization and team.
- At least 5 years of progressive experience in marketing, with increasing responsibility for strategy and execution.
- Background in consumer products or a related sector such as beauty, lifestyle, fashion, retail, or toys is preferred.
- Strong knowledge of digital marketing, social media, customer acquisition, email campaigns, and paid advertising.
- Experience leading integrated campaigns and supporting successful product introductions or launches.
- Ability to convert business priorities into clear marketing initiatives, messaging, and measurable outcomes.
- Solid analytical skills with experience evaluating campaign data and using insights to improve performance.
- Excellent communication, copywriting, project management, and organizational abilities.
- Experience working with agencies, vendors, influencers, or other external marketing partners is preferred.