A Public Relations Officer works as part of a Public Relations team to create a positive public image for an organization or business. Researches, writes and distributes press releases to targeted media, collates and analyzes media coverage, prepares and supervises the production of publicity brochures, handouts or direct mail leaflets. May write or editing in-house magazines, case studies, speeches, articles and annual reports.
About the Role Evokes Lab is a PR, marketing, and content production agency working with a youth sports program in Beaverton, OR, on a brand refresh. We need a messaging strategist to help us build a dual-audience narrative framework: one voice that speaks to parents (decision-makers) and one that speaks to kids/athletes (the actual participants) — without the brand feeling fractured. What You'll Do Audit the client's current branding and identify gaps in how it speaks to parents vs. kids Build a messaging architecture with two aligned but distinct tracks: parent-facing (trust, safety, coaching credibility, value, developmental outcomes) and kid-facing (identity, belonging, fun, culture, status) Deliver a brand voice/tone guide our content team can execute against Advise on how to position the program against larger, better-funded competitors Collaborate directly with Evokes Lab's founder; no direct client management required What We're Looking For Proven experience in brand strategy or messaging, ideally with youth-facing, family, ed-tech, or sports/recreation brands Strong grasp of audience segmentation — you can articulate why a message that lands with a parent falls flat with a 10-year-old, and vice versa Writing samples or case studies showing messaging frameworks, not just visual brand work Comfortable working async and remote; strong async communication skills
Bonus:
experience helping smaller/local brands compete against larger, well-resourced competitors Engagement Details Freelance, single-client project (potential for future engagements based on fit) Fully remote
Compensation:
( hourly, negotiable based on experience)
Timeline:
[fill in — e.g., 3-4 weeks] To Apply Send a resume (kareem@evokeslab.com) or portfolio along with 1-2 examples of messaging/brand strategy work, ideally something showing how you've tailored a message for two different audiences.
