Digital Analytics Associate (University Communications) Johns Hopkins University

• 4.0 Baltimore, MD Job Details Full-time $64,470
• $112,850 a year 1 day ago Qualifications Vendor relationship building Full Job Description Affiliated Office Address Baltimore, MD, United States Requisition

ID 122538

Date Created September 22, 2026 Job Family Communications, Marketing & Events Job Subfamily Communications & Mktg Job Function Communications and Marketing Exempt Status Exempt Shift Type Full Time Schedule Monday

• Friday / 8:30am
• 5:00 pm Worksite 45-

MD:

JH at

Keswick Work Modality Remote:

Not on-site or < 10% of hours worked on-site We are seeking a Digital Analytics Associate (Communications Associate) who will be responsible for the development and implementation of a comprehensive tactical communications plan for a designated area of responsibility. Provides consultation and recommendations related to the development of communication media for major publications and/or significant initiatives and programs. Responsible for the writing and production of a wide variety of communication vehicles, including marketing and promotional materials and publications. This position is responsible for data-gathering, reporting, and media analysis of brand mentions and potential reputational risks in both earned and social media and will provide real-time crisis monitoring for the university. Specific Duties & Responsibilities Generate and recommend original and creative approaches to communicate, market, and/or promote specific subject matter. Serve as a subject matter expert for multiple communications vehicles. Write and edit multiple and varied publications, reports, web pages, grants, executive remarks, and news releases. Conduct interviews, research, and information gathering. Manage production of materials, including selection and layout of artwork, graphics, pictures, and illustrations. May coordinate, direct, and review the work of communications staff, e.g., freelance writers, photographers, and production staff. May negotiate with vendors. Provide editorial oversight and review of communications vehicles for the designated area. Lead the day-to-day creation and management of marketing plans, media, web, and public relations strategies by working with the broader Marketing & Communications department. Serve as the primary contact with vendor agencies. Lead the development and execution of marketing strategies and plans including external media planning and buying efforts across digital and traditional media, marketing events, and partnership marketing opportunities. Lead engagement and relationship management strategies by leveraging direct marketing tools to drive results, e.g., email/Salesforce, and other CRM tools. In partnership with stakeholders utilize and optimize SEO/SEM, email campaigns, user experience, digital advertising, promotions, and social media, etc. to build brand/program awareness, generate leads, and maximize engagement with participants. Measure and analyze campaigns and/or project data and make adjustments to maximize ROI. Develop creative briefs to ensure marketing materials and program messaging are accurate and created in a timely manner. Drive implementation of best practices through all paid and unpaid channels. Organize marketing promotional events and ensure prompt delivery of materials and merchandise. Ensure brand consistency across all channels, e.g. websites, email, social media, events, flyers, etc. Lead website strategy and related needs including management of associated vendor(s) as applicable. Apply an understanding of relevant landscapes to monitor, report, and provide insights and recommendations. Analyze plans and performance using KPIs and ROI analysis and apply learning for next steps. Manage and monitor area budgeting and forecasting. Collaborate with peers to share learnings and help cross-promote programs as applicable. May oversee the work of support staff in the unit or others with related responsibilities. Other duties as assigned. In addition to the duties described above Champion the use of digital analytics and research to inform communications strategy and to inform leaders on key reputational threats and opportunities for the institution. Produce daily media monitoring reports for executive and communications leadership audiences using myriad media monitoring tools, incorporating risk analysis. Leverage AI and automation tools to support reporting and advance monitoring capabilities. Review, revise, and distribute brand monitoring reports generated by contractors for divisional partners and internal clients; collaborate with contractors on deliverables. Minimum Qualifications Bachelor's Degree in a related field. Four years of related experience. Additional education may substitute for required experience and additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, to the extent permitted by the JHU equivalency formula. Preferred Qualifications Experience with media analysis and reporting using tools that may include but are not limited to Meltwater, BuzzSumo, and SimilarWeb. Strong familiarity with AI capabilities, data visualizations, and dashboards. Technical Skills & Expected Level of Proficiency Campaign Management

• Intermediate Communications Planning
• Intermediate Content Marketing
• Intermediate Digital Communications
• Developing Editing
• Intermediate Editorial Research

• Intermediate Event Planning:

  Intermediate Media Monitoring and Analysis
• Intermediate Project Coordination
• Intermediate Vendor Relationship Management
• Intermediate Writing

•

Intermediate Classified Title:

Communications Associate Job Posting Title (Working Title): Digital Analytics Associate (University Communications)

Role/Level/Range:

ATP/04/PD

Starting Salary Range:

$64,470

• $112,850 Annually (Commensurate w/exp.

) Employee group:

Full Time Schedule:

Monday

• Friday / 8:30am
• 5:00 pm

FLSA Status:

Exempt Location:

Remote Department name: University Communications Personnel area: University Administration Total Rewards The referenced base salary range represents the low and high end of Johns Hopkins University's salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidate's geographic location, skills, work experience, market conditions, education/training and other qualifications. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here: https://hr.jhu.edu/benefits-worklife/. Education and Experience Equivalency Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines:

JHU Equivalency Formula:

30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job. Applicants Completing Studies Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date. Background Checks The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate's conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function. Diversity and Inclusion The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion. Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

EEO is the Law https:

//www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf Accommodation Information If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at . For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit: https://accessibility.jhu.edu/. Vaccine Requirements Johns Hopkins University requires all faculty, staff, and students to receive the seasonal flu vaccine. Exceptions to the flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry. The following additional provisions may apply, depending upon campus. Your recruiter will advise accordingly. The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.