We are seeking a _Digital Analytics Associate_ (Communications Associate) who will be responsible for the development and implementation of a comprehensive tactical communications plan for a designated area of responsibility. Provides consultation and recommendations related to the development of communication media for major publications and/or significant initiatives and programs. Responsible for the writing and production of a wide variety of communication vehicles, including marketing and promotional materials and publications. This position is responsible for data-gathering, reporting, and media analysis of brand mentions and potential reputational risks in both earned and social media and will provide real-time crisis monitoring for the university.

• Specific Duties & Responsibilities
• + Generate and recommend original and creative approaches to communicate, market, and/or promote specific subject matter.

+ Serve as a subject matter expert for multiple communications vehicles. + Write and edit multiple and varied publications, reports, web pages, grants, executive remarks, and news releases. + Conduct interviews, research, and information gathering. + Manage production of materials, including selection and layout of artwork, graphics, pictures, and illustrations. + May coordinate, direct, and review the work of communications staff, e.g., freelance writers, photographers, and production staff. + May negotiate with vendors. + Provide editorial oversight and review of communications vehicles for the designated area. + Lead the day-to-day creation and management of marketing plans, media, web, and public relations strategies by working with the broader Marketing & Communications department. + Serve as the primary contact with vendor agencies. + Lead the development and execution of marketing strategies and plans including external media planning and buying efforts across digital and traditional media, marketing events, and partnership marketing opportunities. + Lead engagement and relationship management strategies by leveraging direct marketing tools to drive results, e.g., email/Salesforce, and other CRM tools. + In partnership with stakeholders utilize and optimize SEO/SEM, email campaigns, user experience, digital advertising, promotions, and social media, etc. to build brand/program awareness, generate leads, and maximize engagement with participants. + Measure and analyze campaigns and/or project data and make adjustments to maximize ROI. + Develop creative briefs to ensure marketing materials and program messaging are accurate and created in a timely manner. + Drive implementation of best practices through all paid and unpaid channels. + Organize marketing promotional events and ensure prompt delivery of materials and merchandise. + Ensure brand consistency across all channels, e.g. websites, email, social media, events, flyers, etc. + Lead website strategy and related needs including management of associated vendor(s) as applicable. + Apply an understanding of relevant landscapes to monitor, report, and provide insights and recommendations. + Analyze plans and performance using KPIs and ROI analysis and apply learning for next steps. + Manage and monitor area budgeting and forecasting. + Collaborate with peers to share learnings and help cross-promote programs as applicable. + May oversee the work of support staff in the unit or others with related responsibilities. + Other duties as assigned. _In addition to the duties described above_ + Champion the use of digital analytics and research to inform communications strategy and to inform leaders on key reputational threats and opportunities for the institution. + Produce daily media monitoring reports for executive and communications leadership audiences using myriad media monitoring tools, incorporating risk analysis. + Leverage AI and automation tools to support reporting and advance monitoring capabilities. + Review, revise, and distribute brand monitoring reports generated by contractors for divisional partners and internal clients; collaborate with contractors on deliverables.

• Minimum Qualifications
• + Bachelor's Degree in a related field. + Four years of related experience. + Additional education may substitute for required experience and additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, to the extent permitted by the JHU equivalency formula.
• Preferred Qualifications
• + Experience with media analysis and reporting using tools that may include but are not limited to Meltwater, BuzzSumo, and SimilarWeb. + Strong familiarity with AI capabilities, data visualizations, and dashboards.
• Technical Skills & Expected Level of Proficiency
• + Campaign Management
• Intermediate + Communications Planning
• Intermediate + Content Marketing
• Intermediate + Digital Communications
• Developing + Editing
• Intermediate + Editorial Research
• Intermediate +

Event Planning:

Intermediate + Media Monitoring and Analysis

• Intermediate + Project Coordination
• Intermediate + Vendor Relationship Management
• Intermediate + Writing

•

Intermediate Classified Title:

Communications Associate Job Posting Title (Working Title): Digital Analytics Associate (University Communications)

Role/Level/Range:

ATP/04/PD

Starting Salary Range:

$64,470

• $112,850 Annually (Commensurate w/exp.

) Employee group:

Full Time Schedule:

Monday

• Friday / 8:30am
• 5:00 pm

FLSA Status:

Exempt Location:

Remote Department name: University Communications Personnel area: University AdministrationEqual Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.