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Manager-Go-To-Market Patient Communications
Job Description
Manager, GTM Patient Communications Location:
Pittsburgh, PA (Hybrid)Classification:
Exempt Status:
Full-Time Reports to: Senior Manager, GTM Strategy Purpose The Manager, GTM Patient Communications is responsible for overseeing and improving all outbound patient-facing communications across PANTHERx. This includes therapy-specific print materials, educational resources, welcome kits, SMS and email communications, and patient-facing talking points. This role ensures that all patient communications are clear, consistent, and easy to understand—translating complex clinical concepts into simple, accessible language that supports patient understanding, adherence, and overall experience with PANTHERx. The individual will partner closely with Operations, Clinical, Technology, Implementation and Marketing teams to align communications with real-world patient interactions and will proactively identify new opportunities to improve how PANTHERx engages and educates patients. This role is both strategic and hands-on, responsible for planning patient communications, developing high-quality materials, and introducing new formats—including multimedia—to enhance the patient experience. Responsibilities Patient Communications Planning & Cross-Functional Alignment Partners with Operations, Clinical, Technology, Implementation and Marketing teams to maintain a clear, prioritized roadmap of patient communications needs across the patient journey (e.g., onboarding, therapy initiation, maintenance, refill). Establishes and manages a forward-looking calendar of patient communications and education materials, aligned to patient needs, program milestones, new therapy launches and operational priorities. Ensures alignment on priorities, timing, and ownership of materials across teams and manufacturer partners. Share patient insights and outcomes to BD and Account Management to drive consistent value proposition storytelling. Patient Communications Development & Execution Develops and maintains core patient-facing materials, including therapy-specific launch-support print assets, welcome kits, educational resources, SMS, call scripts, email communications, and talking points. Translates complex medical, clinical, and operational concepts into clear, simple, patient-friendly language. Ensures all materials are consistent, accurate, and reinforce key messages delivered through patient-facing teams. Owns content quality from draft through final delivery, partnering with creative and clinical stakeholders as needed. Supports Operations team in responding to patient emails. Multimedia Content & Patient Engagement Develops and supports creation of multimedia patient education assets, including short-form videos and visual content, to enhance patient understanding and engagement. Identifies when a concept is best communicated through video, visual, or interactive formats—not just written materials—and drives development accordingly. Partners with creative teams or external vendors to produce high-quality multimedia content. Continuous Improvement & Innovation Proactively identifies gaps in patient communications and recommends new materials to improve clarity, engagement, and adherence. Evaluates patient touchpoints and feedback to refine existing materials and improve effectiveness over time. Brings forward new ideas (e.g., videos, tools, or new formats) to strengthen patient understanding and experience. Identify themes from patient feedback, pain points, adherence barriers and engagement to improve patient communication strategy.Support KPIs for communication performance:
patient comprehension, engagement, response rates, refill/adherence support, call avoidance, and patient satisfaction. Required Qualifications BA/BS in Communications, Marketing, Public Health, Life Sciences, or related discipline, or equivalent professional experience. Minimum of five (5) years of experience in patient education, healthcare communications, medical writing, or a related field. Demonstrated ability to translate complex medical or clinical concepts into clear, simple, patient-friendly language. Strong writing and editing skills across formats, including print, digital, and conversational (scripted) communications. Experience developing content for patient populations with varying levels of health literacy. Ability to independently structure and develop materials with limited direction. Strong organizational skills and attention to detail, with the ability to manage multiple priorities simultaneously. Ability to work cross-functionally with clinical, operational, and marketing stakeholders. Ability to travel to support industry events as required. Preferred Qualifications Experience in rare disease, specialty pharmacy, or pharmaceutical patient support programs. Familiarity with patient engagement channels, including SMS, mobile applications, and digital communications. Experience developing patient engagement content for operational workflows, including call scripting, SMS programs, digital engagement platforms, and patient portals. Experience developing or producing multimedia (e.g., video or visual education content). Understanding of patient adherence drivers in complex or chronic therapies. Comfort with AI tools and willingness to experiment.Work Environment:
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.Physical Demands:
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands and fingers, handle or feel; and reach with hands and arms. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function of the job.Benefits:
Hybrid, remote and flexible on-site work schedules are available, based on the position. PANTHERx Rare Pharmacy also affords an excellent benefit package, including but not limited to medical, dental, vision, health savings and flexible spending accounts, 401K with employer matching, employer-paid life insurance and short/long term disability coverage, and an Employee Assistance Program! Generous paid time off is also available to all full-time employees. Of course we offer paid holidays too!Equal Opportunity:
PANTHERx Rare Pharmacy is an equal opportunity employer, and does not discriminate in recruiting, hiring, promotions or any term or condition of employment based on race, age, religion, gender, ethnicity, sexual orientation, gender identity, disability, protected veteran's status, or any other characteristic protected by federal, state or local laws.Benefits
- Paid Time Off (PTO)
- 401(k) Plans
- Other Retirement and Savings
- Health and Wellness Programs
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Scorecard
Based on Pennsylvania data
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What they do
A Communications Manager plans and directs public relations programs that create a positive public image for an organization or business. Oversees press releases and communications with media; works with advertising and marketing staff to target advertising campaigns; manages internal communications such as newsletters or financial reports. May draft speeches or arrange interviews for company executives.
$141,938 / year median in Pennsylvania
+1% projected growth