At The Blood Connection, every role plays a part in saving lives. Join our team and help make an impact in your community today! Position Overview The Manager of Communications and Public Relations supports the Director by managing and directing the associated team members in activities related to: Communications, Public Relations, Corporate Branding, Social Media, Donor Engagement, Corporate Sponsorship, and Graphic Design. This position is responsible for managing TBC's visibility and community outreach through various strategies, public relations, and communication efforts. Along with the Director, this position will plan and implement effective strategies to support, retain, and promote sponsor organizations and relationships to achieve established blood collection goals. The Manager of Communications and Public Relations will represent TBC as a role model that positively reflects the values, ethics, and culture of the organization. The position requires the ability to handle difficult situations and ways to arrive at an agreement amongst diverse groups of stakeholders. Essential Functions Under the direction of the

Director:

Administrative/Managerial:

Coordinates and manages community development, public relations, and communication activities that support the achievement of organizational goals while promoting the visibility and awareness of the TBC brand to create a strong relationship with the community Responsible to create, manage, and execute the departmental budget; identifies strategies to ensure budget and financial objectives are met Provides analysis and reports for public relations, sponsorships, and communication tactics that drive decision making taking into consideration cost effectiveness, strategic targeting, return on investment, and operational performance Provides motivation and development for subordinates Responsible for development of leaders throughout the organization by being a role model of high-level leadership behaviors and through the implementation of leadership development opportunities Maintains awareness of current events and trends in the blood industry

Branding and Partnerships:

As a keeper of the TBC brand, this role will have oversight to ensure that brand consistency tactics are incorporated into daily operating activities and corporate behaviors Develops new and feature material, publications, and advertising to educate, recruit, and retain a growing number of dedicated frequent donors Provides oversight and management of integrated efforts and communication efforts including maintaining vendor relationships and contacts Manages the content and functionality of the organization's website and intranet site and acts as the liaison with website vendors Manages the functionality and content of all integrated marketing efforts Manages the development and creation of all marketing and publicity materials needed by the organization as well as the inventory of such items

Public Relations and Communications:

Plans, organizes, attends, and communicates special events on behalf of the organization Writes, creates, and oversees the distribution of organization news releases, public service announcements, newsletters, and special promotional mailings Maintains accurate media contact list for service/collection territory Represents TBC with area news media firms and maintains strong working relationship with staff at media outlets, including newspapers and television stations Serves as media spokesperson for various topics Conducts public speaking engagements to enhance the visibility of the organization as well as provides tours and/or education for the organization Conducts training sessions and educational sessions to internal staff for promotional events, marketing tools, and/or integrated marketing efforts Develops and supports the implementation of satisfaction surveys: donors, customers and blood drive coordinators Assists in the development of value-added benefits for donors (memberships or special donor clubs, incentive programs, and affiliation tools) Demonstrates concern for exceeding immediate and future needs of customers by responding to customers with a high-level of urgency and taking personal ownership in ensuring that customer's expectations are met Uses customer feedback for continuous development Develops and executes advertising strategies to maximize impact of message while maintaining budgetary constraints

Miscellaneous:

Donor Engagement:

Monitors and directs activities related to increase/improve donor engagement and works with the team to implement improvements

Graphic Design:

Communicates creative design elements to the internal or external teams to support the mission or direction of the organization

Corporate Branding:

Identifies and directs the opportunities to increase branding and awareness in communities served by

TBC Corporate Sponsorship:

Identifies and facilitates sponsorships and partnerships in a manner which supports TBC and donor/community engagement

Social Media:

Directs social media activities and focus/messaging through an internal staff/team or by facilitating external sources Other duties as assigned or required Minimum Qualifications Bachelor's Degree in Sales, Marketing, Communications, or related subject Minimum of five years' managerial responsibility in public relations, marketing or sales; or five years of technical experience in sales or marketing related role Excellent analytical, organizational, interpersonal, verbal, and written communications skills Ability to write speeches, articles, advertising copy, press materials, educational materials and other written copy using original or innovative techniques or style Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and/or board of directors Ability to communicate effectively, tactfully, and courteously to patrons, donors, sponsors and co-workers Ability to organize and prioritize workload and meet deadlines Ability to work with all levels and in a diverse work environment Ability to establish and maintain effective working relationships with staff, management, and peers Physical Demands The physical demands described here are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Lifting up to 25 pounds Sitting, standing, or walking for an extended period of time Bending and twisting Equal Opportunity Employer Veterans/Disabled