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CRM Manager
Career Insights for Communications Manager (General)
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Based on Tennessee data
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What they do
A Communications Manager plans and directs public relations programs that create a positive public image for an organization or business. Oversees press releases and communications with media; works with advertising and marketing staff to target advertising campaigns; manages internal communications such as newsletters or financial reports. May draft speeches or arrange interviews for company executives.
$130,475 / year median in Tennessee
+6% projected growth
Job Description
The CRM Manager is responsible for the strategic administration, design, development, maintenance, and continuous improvement of the university's Customer Relationship Management (CRM) system. Working collaboratively with a team of CRM super users and campus stakeholders, this position ensures the CRM effectively supports undergraduate admissions, academic units, international programs, student success, enrollment services, and other university departments. The CRM Manager serves as one of the primary functional experts for Slate, overseeing system configuration, workflow automation, data integrity, integrations, training, and ongoing optimization to enhance operational efficiency, support enrollment goals, with the goal of improving the user experience.