A Director of Communications manages an organization's internal and external messages, interacting with employees and external stakeholders to keep them informed of company developments. Create strategies to implement internally to increase employee awareness and promote productivity. Communicate with media and external stakeholders to announce new products or developments, and discuss organizational changes.
Director, CRM Product & Customer Intelligence SRS Distribution - McKinney - 3.4 McKinney, TX Job Details Full-time $130,500 - $176,000 a year 15 hours ago Benefits Wellness program Paid parental leave Employee stock purchase plan Paid holidays Disability insurance Health insurance Dental insurance 401(k) Flexible spending account Paid time off Adoption assistance Parental leave Vision insurance 401(k) matching Life insurance Referral program Qualifications Salesforce Service Cloud Roadmap creation (System development task) Feature prioritization Performance dashboards Business intelligence Requirements specification Requirements design React Sales analytics & reporting tools Prioritizing technology investments (IT roadmap design and development) ROI Snowflake SQL Salesforce Cloud Business intelligence tools Requirements analysis Product backlog management Sales management systems proficiency Requirements management Web applications Agile software development Product strategy Project stakeholder communication Data analytics technologies Agile planning Stakeholder management
Full Job Description Position Purpose:
The Director, CRM Product & Customer Intelligence is responsible for owning the vision, roadmap, and prioritization for the platforms and applications that facilitate and inform our customer relationships and, in turn, drive revenue. This role ensures we deliver the optimal products and features based on clearly understood business needs and manages a product roadmap that aligns with overall organizational strategy, with buy-in from relevant leaders and stakeholders—all in the context of enabling and optimizing sales engagement driven by business intelligence. Acting as the connective tissue between business stakeholders and the technical delivery team, the Director, CRM and Customer Intelligence translates strategy into workflows, requirements, and a prioritized backlog, defines outcomes, and ensures the platform scales as the company grows and adopts AI-powered customer intelligence.
Key Responsibilities:
Product Vision and Roadmap:
Own the product vision, roadmap, and prioritized feature backlog for Salesforce and related applications. Manage a roadmap that aligns with overall organizational strategy and secures buy-in from relevant leaders and stakeholders.
Business Alignment and Requirements:
Partner with sales, service, marketing, and operations to capture business needs and align on priorities. Synthesize corresponding business requirements into clear, outcome-driven initiatives that can be translated into technical solutions.
Requirements Definition and Delivery:
Write epics, user stories, and clear requirements with acceptance criteria and a definition of done that set the development team up for success. Accept delivered work and ensure it meets the intended outcomes.
People, Process, and Systems Understanding:
Thoroughly understand the people and processes of all teams being served in order to design optimal features and corresponding processes. Understand the available platforms and technologies well enough that requirements are contextual to the systems being implemented or enhanced.
Customer Intelligence Strategy:
Own the data and customer-intelligence strategy on the platform, including AI use cases. Translate customer data and intelligence into measurable business value.
Metrics and Value Realization:
Define and track success metrics, ROI, and adoption for platform investments. Use data-driven insights to guide prioritization and demonstrate impact.
Governance and Vendor Management:
Establish and run platform governance, including intake, prioritization frameworks, and change control. Manage vendor and licensing decisions to optimize cost and value.
Stakeholder Communication:
Communicate roadmap, trade-offs, and progress to executives and stakeholders. Foster transparency and accountability across the teams being served.
Direct Manager/Direct Reports:
The Director, CRM and Customer Intelligence reports directly to the Director, GenAI Engineering and Platforms. This position does not have any direct reports. The Director, CRM and Customer Intelligence collaborates extensively with cross-functional teams—including sales, service, marketing, operations, the Principal Architect, and the Salesforce delivery team—to ensure successful platform execution and strategic alignment.
