A Communications Manager plans and directs public relations programs that create a positive public image for an organization or business. Oversees press releases and communications with media; works with advertising and marketing staff to target advertising campaigns; manages internal communications such as newsletters or financial reports. May draft speeches or arrange interviews for company executives.
The Sr. Engineering Manager, CRM is responsible for leading the day-to-day operations, delivery, and team for our Salesforce platform. This role is accountable for running a high-performing team of administrators, developers, and analysts—keeping the platform stable, shipping work reliably, and ensuring great service to the business. The Sr. Manager owns delivery execution and operational health, partners with the Product Owner on priorities and the Principal Architect on technical direction, and develops the people on the team, turning roadmap and architecture into delivered, supported, and well-run capabilities.
Key Responsibilities:
Team Leadership and Development:
Lead, manage, and develop a team of Salesforce developers and administrators. Coach team members, manage performance, and support hiring and onboarding.
AI and Sales Enablement:
Manage the delivery for the foundation and features that enables AI-driven capabilities and customer intelligence. Lead the technical roadmap that supports the AI-driven sales-enablement strategy.
Delivery Accountability:
Own day-to-day delivery accountability—planning, execution, and on-time, quality releases. Manage delivery based on capacity and resourcing across competing demands.
Operations and Support:
Run operations including incident, change, and release management, plus platform support and SLAs. Track and report on delivery, operational health, and team performance metrics.
Cross-Functional Partnership:
Partner with the Product Owner to translate the roadmap into achievable delivery plans. Partner with the Principal Architect to uphold technical standards and governance in delivery.
Continuous Improvement:
Drive continuous improvement in delivery practices, tooling, and team capability. Foster a culture of knowledge sharing and operational excellence.
Direct Manager/Direct Reports:
The Sr. Engineering Manager, CRM — Salesforce reports directly to the Director, GenAI Engineering and Platforms. This position manages a team of Salesforce administrators, developers, and analysts. The Sr. Manager collaborates extensively with the Product Owner, the Solutions Architect, and cross-functional stakeholders across the business to ensure reliable delivery and operations.
