Education and Experience:

High school diploma or GED equivalent, supplemented by an associate degree in Communications, Public Relations, Public Administration, Business Administration, or a closely related field, and three (3) years of related public information or public relations experience. License(s)/

Certifications:

Must possess a valid California Class \"C\" Driver's License upon hire and maintain it throughout employment with the City of Victorville.

Knowledge of:

City policies and procedures. Modern office methods, practices, procedures, and equipment, including software and database programs. Principles and techniques used to plan, organize, coordinate, and evaluate government public relations, communication, and media relations programs. Techniques for preparing, producing, and disseminating information to employees, the general public, news media, and the community utilizing various communication methods. Principles and techniques of establishing and maintaining effective relationships with the news media and other public groups. Principles, techniques, and practices of journalism and editing; preparation, composition, layout, production, and dissemination of informational and promotional materials. Styles and techniques for writing, talking points, brochures, social media content, and web copy. Principles and practices of marketing. English usage, spelling, grammar, punctuation, and basic mathematical principles. Pertinent federal, state, and local laws, codes, and regulations. Media trends and strategies to increase brand awareness. Special event planning. Sound mixing techniques, podcast creation, and distribution methods.

Skill In and Ability to:

Practice photography, videography, video editing, graphic design, and social media content creation. Provide efficient customer service. Communicate clearly and effectively, both orally and in writing. Prioritize work and exercise independent judgment, discretion, common sense, and initiative. Define problems, establish facts, and draw valid conclusions. Manage situations requiring diplomacy, fairness, firmness, and sound judgment. Respond to inquiries and requests for information within established guidelines. Maintain accurate and complete records and files. Maintain accurate and efficient typing speed for successful job performance. Operate computers, office equipment, and related technology efficiently to perform assigned duties. Understand and follow oral and written instructions. Establish and maintain effective working relationships with those contacted in the course of work, including City and other government officials, community groups, and the general public. Prepare written analyses, evaluations, summaries, recommendations, correspondence, and reports. Prepare illustrations, charts, graphs, and other visual aids for presentations. Apply safe work practices. (Must be performed with or without reasonable accommodations) This position works primarily in an indoor office environment and in close proximity to other workers and may occasionally work outdoors with exposure to varying weather conditions, including wind, heat, cold, and rain. Positions in this class typically require the ability to balance, stoop, kneel, crouch, reach, stand, walk, push, pull, lift, grasp, feel, talk, hear, see and perform repetitive motions.

Medium Work:

Exerting 20 to 50 pounds of force occasionally (up to one-third of the workday), and/or 10 to 25 pounds of force frequently (one-third to two-thirds of the workday), and/or greater than negligible up to 10 pounds of force constantly (two-thirds or more of the workday) to move objects. Physical demand requirements are in excess of those for Light Work. Incumbents must be able to see and hear in the normal range, with or without correction, and communicate verbally and in written form with great facility and must be able to be understood. 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