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Communications, Marketing and Sponsorships Specialist
Career Insights for Communications / Public Relations Specialist
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Scorecard
Based on Missouri data
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What they do
A Communications or Public Relations Specialist coordinates internal and external communications for a company or organization. Provides information to employees on company activities, such as the launch of a new product or a community service initiative. Writes and edits public communications; develops media contacts and prepares material for press and media distribution; monitors media coverage. May assist with events planning.
$67,533 / year median in Missouri
+0% projected growth
Job Description
CITY OF DES PERES PARKS & RECREATION DEPARTMENT
Communications, Marketing & Sponsorships Specialist Department:
Parks & Recreation Reports To:
Assistant Director of Parks & Recreation FLSA Status:
Exempt Pay Grade:
13 $57,712 - $80,796 Position Summary The Communications, Marketing & Sponsorships Specialist serves as the communications professional for the City of Des Peres Parks & Recreation Department. This position provides strategic leadership in communications, marketing, branding, public relations, sponsorship development, and community engagement while promoting the Department's parks, facilities, recreation programs, memberships, special events, and services. As a member of the Department's leadership team, the position participates in the Supervisor on Duty (SOD) program, providing operational leadership for The Lodge Des Peres during assigned evenings (Thursday Closing 1pm-9:30pm) , rotating weekends (approximately 1 out of every 6), and holidays (split amongst all SOD staff). Position Mission Serve as the voice of the Parks & Recreation Department by connecting residents, members, businesses, and community partners through exceptional communications, innovative marketing, creative storytelling, and meaningful partnerships that enhance quality of life in the City of Des Peres. Key Areas of Responsibility Communications & Public Relations 20%, Marketing & Brand Management 25%, Social Media & Digital Engagement 20%, Sponsorship Development & Community Partnerships 20%, Supervisor on Duty (Operations) 10%, Administrative Responsibilities 5% Communications & Public Relations- Lead department-wide communication strategies.
- Prepare press releases, newsletters, public notices, and media content when needed.
- Coordinate communications for programs, events, and capital projects to facility users.
- Support emergency and crisis communications when needed. Marketing & Brand Management
- Develop annual marketing plans.
- Produce seasonal guides, advertisements, signage, and promotional materials.
- Maintain brand standards across all platforms.
- Evaluate campaign effectiveness using analytics. Social Media & Digital Engagement
- Manage website, email marketing, and social media platforms.
- Create engaging graphics, photography, video, and written content.
- Monitor digital engagement and recommend improvements. Sponsorship Development & Community Partnerships
- Recruit and maintain business sponsors.
- Develop sponsorship packages and recognition opportunities.
- Track sponsorship revenue and prepare annual reports. Supervisor on Duty
- Serve as acting Building Supervisor during assigned shifts. Thursday evenings 1pm-9:30pm rotating weekends and holidays.
- Respond to emergencies and customer concerns.
- Support staff and ensure safe, efficient operations. Minimum Qualifications
- Bachelor's degree in a related field.
- Three years of progressively responsible communications or marketing experience.
- Municipal or parks and recreation experience preferred. Core Competencies
- Leadership
- Communication
- Customer Service
- Innovation
- Collaboration
- Accountability Measures of Success
- Increase awareness and participation.
- Expand sponsorships and partnerships.
- Demonstrate effective operational leadership.