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First Citizens Bank

Internal Communications Specialist General Bank, Enterprise Technology, and Operations

Career Insights for Communications / Public Relations Specialist

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What they do

A Communications or Public Relations Specialist coordinates internal and external communications for a company or organization. Provides information to employees on company activities, such as the launch of a new product or a community service initiative. Writes and edits public communications; develops media contacts and prepares material for press and media distribution; monitors media coverage. May assist with events planning.

$71,140 / year median in North Carolina

+9% projected growth

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Job Description

Overview As a key member of the Internal Communications team, reporting to the Director of Internal Communications for the General Bank and Enterprise Technology & Operations (ET&O), this role is responsible for developing and executing strategic communications that drive alignment, engagement, and business results. This position partners closely with senior leaders and business stakeholders to translate complex priorities into clear, compelling communications that inform, inspire, and activate associates across the organization. Responsibilities & Qualifications Strategic Advisory & Partnership Build and maintain trusted, consultative relationships with internal clients, including senior leaders, to align communications strategies with business objectives Advise on messaging, channels, timing, and audience segmentation to maximize impact and engagement Serve as a strategic thought partner, proactively identifying opportunities to enhance communications effectiveness Content Strategy & Development Lead the end-to-end development of high-quality internal communications aligned to strategic priorities Translate complex business topics into clear, concise, and engaging content tailored to diverse internal audiences Ensure consistency in voice, tone, and alignment with enterprise brand standards Collaboration & Integration Partner with Internal Communications colleagues and cross-functional teams to ensure seamless editorial and production planning Align messaging across channels including intranet, email, digital signage, events, and leadership forums Coordinate with platform teams and creative partners to deliver integrated, multi-channel communications Core Deliverables Executive and senior leader communications, including scripts, talking points, and presentations Internal email campaigns and enterprise messaging Intranet content (end-to-end ownership including research, writing, editing, approvals) Video storyboards and production plans in partnership with creative services Leadership presentations (PowerPoint with supporting narratives) Digital messaging, including signage and visual communications What Success Looks Like Trusted advisor to senior leaders and stakeholders Consistent delivery of high-impact communications that drive engagement and understanding Ability to manage multiple priorities in a fast-paced, evolving environment Strong judgment in balancing competing priorities and navigating ambiguity Key Responsibilities Breakdown Content Creation & Execution (70%) Develop and deliver communication strategies and assets aligned to business goals Provide expert counsel on messaging, positioning, and outcomes Ensure all communications are on-time, high-quality, and audience-focused Communications Operations & Measurement (30%) Edit and proofread content to ensure clarity, accuracy, and professionalism Manage editorial calendars and project timelines Develop reporting and insights to measure effectiveness and continuously improve communications performance Basic Qualifications 8 years of experience in internal communications, corporate communications, or related field OR High School Diploma or GED and 8 years of experience in internal communications, corporate communications, or related field. Strong proficiency in Microsoft Office (Teams, PowerPoint, Excel, Word, Outlook) Experience working with internal communications platforms (e.g. enterprise email tools, digital signage systems, and/or virtual event platforms) Preferred Skills & Competencies Ability to distill complex information into clear, targeted messaging Exceptional writing skills, including experience crafting executive-level communications Strong interpersonal skills with the ability to influence and build credibility at all levels, including C-suite High degree of professionalism, discretion, and diplomacy Analytical mindset with experience using data to inform communications strategies Strong organizational and project management capabilities Ability to manage multiple priorities with agility and a bias for action Experience developing comprehensive communications strategies, including audience segmentation, channel selection, and measurement Why This Role Matters This role plays a critical part in ensuring leaders and associates are informed, aligned, and inspired—helping to connect strategy to execution across the General Bank and ET&O. Additional Information $ Benefits are an integral part of total rewards and First Citizens Bank is committed to providing a competitive, thoughtfully designed and quality benefits program to meet the needs of our associates. More information can be found at https://jobs.firstcitizens.com/benefits .
Qualifications:
$ Benefits are an integral part of total rewards and First Citizens Bank is committed to providing a competitive, thoughtfully designed and quality benefits program to meet the needs of our associates. More information can be found at https://jobs.firstcitizens.com/benefits .