Marketing and Communication Specialist Opportunity House - 3.9 Reading, PA Job Details Full-time $50,000 - $62,500 a year 1 day ago Benefits Health insurance Dental insurance Paid time off Vision insurance Employee discount Life insurance Referral program Qualifications Vendor relationship building Public Relations Website management Bachelor's degree Communications Marketing analytics Full Job Description Position Summary The Marketing and Communications Specialist is a strategic role responsible for the development and execution of integrated marketing strategies that advance the Opportunity House mission. With a dual focus on mission-driven storytelling and revenue growth support, this position ensures brand consistency across all platforms, drives engagement for fundraising initiatives, and increases visibility for our retail operations (Thrift Store). This role requires a blend of creative storytelling, data-driven digital strategy, and proactive brand management. Essential Duties and Responsibilities 1.

Strategic Storytelling & Impact Reporting Success Story Development:

Conduct regular interviews with clients, staff, and volunteers to capture compelling "human-interest" narratives.

Multi-Channel Content:

Adapt these stories for diverse formats, including annual reports, donor appeals, quarterly newsletters, and video scripts.

Media Relations:

Draft professional press releases and build/maintain relationships with Berks and Montgomery County media outlets to ensure consistent coverage of agency impact. 2. Digital Strategy & Revenue Support Retail Marketing (Thrift Operations): Develop and implement targeted campaigns to drive foot traffic and donations for Opportunity House retail locations.

Social Media Management:

Lead the strategy for all social platforms, focusing on community growth, donor engagement, and mission awareness.

Email Marketing:

Design and deploy segmented email campaigns (Mailchimp/Constant Contact) for fundraising events, volunteer recruitment, and agency updates.

Website Oversight:

Manage website content updates, ensuring SEO optimization and high-quality user experience for donors and service-seekers. 3.

Brand Stewardship & Production Brand Authority:

Serve as the internal "Brand Ambassador," ensuring all departments adhere to established visual and messaging standards (logos, fonts, tone).

Collateral Design:

Utilize tools like Canva or Adobe Creative Suite to produce high-quality marketing materials, including brochures, flyers, and event signage.

Vendor Coordination:

Manage relationships with external printers, photographers, and graphic designers to ensure projects are delivered on time and within budget. 4.

Internal & Community Engagement Employee Communications:

Produce the internal newsletter to keep staff across multiple locations (2nd St, Patton Ave, etc.) engaged with organizational goals.

Event Support:

Provide marketing leadership for signature events (e.g., Teddy Bear Trot, Wine Tasting) to maximize attendance and sponsorship visibility.

Qualifications:

Education:

Bachelor's degree in marketing, Communications, Public Relations, or related field required.

Experience:

3-5 years of progressive experience in marketing or communications. Previous experience in a non-profit or mission-driven environment is highly preferred.

Technical Proficiency:

Advanced skill in Social Media Management and Analytics. Proficiency in Email Marketing platforms and CRM integration.○ Intermediate to advanced design skills (Canva/Adobe). Strong Microsoft Office skills (Excel for data tracking, PowerPoint for presentations.

Competencies:

Exceptional Writing:

Ability to pivot from emotional storytelling to professional grant-style technical writing.

Strategic Thinking:

Ability to connect marketing activities directly to revenue and mission outcomes.

Self-Starter:

Proven ability to manage complex projects from "conception to completion" with minimal oversight. Physical Requirements Primarily office-based in Reading, PA, with regular local travel within Berks County. Occasional evening or weekend work is required to support major events or campaigns. Ability to move between locations to capture content (interviews, photos, event coverage). The information presented indicates the general nature and level of work expected of employees in this classification. It is not designed to contain, nor to be interpreted as a comprehensive inventory of all duties, responsibilities, qualifications and objectives required of employees assigned to this job.

Pay:

$50,000.00 - $62,500.00 per year

Benefits:

Dental insurance Employee discount Health insurance Life insurance Paid time off Referral program Vision insurance

Work Location:

In person