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Communications Specialist - Digital
Career Insights for Communications / Public Relations Specialist
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Scorecard
Based on Connecticut data
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What they do
A Communications or Public Relations Specialist coordinates internal and external communications for a company or organization. Provides information to employees on company activities, such as the launch of a new product or a community service initiative. Writes and edits public communications; develops media contacts and prepares material for press and media distribution; monitors media coverage. May assist with events planning.
$91,347 / year median in Connecticut
+1% projected growth
Job Description
THE ROLE SEIU 1199NE
is seeking a Digital Communications Specialist focused on digital effectiveness, analytics, and strategy. The ideal candidate has an organizer's heart and a data scientist's brain. This is a hybrid position based primarily out of our Hartford office with regular collaboration across Connecticut and Rhode Island, including travel as needed to our Rhode Island office.COMPENSATION AND BENEFITS
- Competitive salary starting at $63,037 per year with higher compensation negotiable based on experience and qualifications
- Employer-paid health insurance options with no premium
- Pension plan
- Paid vacation, sick time, and holidays
- Mileage and vehicle reimbursement for work-related travel
- Hybrid work flexibility (1 day per week remote)
- Opportunity to help shape one of the largest healthcare unions in New England during a major period of growth and digital transformation
WHAT YOU'LL DO
- Manage external text messaging and email campaign programs focused on member engagement, organizing, turnout, and public/community outreach
- Track engagement, reach, and campaign performance to improve digital strategy
- Build and manage analytics dashboards and reporting portals using Looker Studio or similar tools
- Measure effectiveness of member communications across SMS, email, social media, and paid media
- Oversee Meta, programmatic, and streaming ad analytics, targeting, and optimization
- Support messaging systems including VAN, ScaleToWin, Ascend, and or similar platforms
- Work closely with organizers, communications staff, and leadership
WHAT YOU BRING
- Commitment to worker power and social justice
- Experience in digital communications, analytics, organizing, or campaign work
- Experience with Looker Studio, Meta Ads Manager, and or similar reporting systems preferred
- Strong analytical and strategic thinking skills
- Experience with CRM or engagement platforms preferred
- Ability to manage multiple fast-moving projects and deadlines.
- Ability to work collaboratively across cultures and communities.
- Experience with platforms like Action Network, Buffer, Hootsuite, or similar tools preferred.
- Bilingual, including in Spanish, Haitian Creole, or Portuguese preferred but not required.