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Communications Specialist
Career Insights for Communications / Public Relations Specialist
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Based on North Carolina data
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What they do
A Communications or Public Relations Specialist coordinates internal and external communications for a company or organization. Provides information to employees on company activities, such as the launch of a new product or a community service initiative. Writes and edits public communications; develops media contacts and prepares material for press and media distribution; monitors media coverage. May assist with events planning.
$71,140 / year median in North Carolina
+9% projected growth
Job Description
Description Job Summary:
The Communications Specialist is responsible for developing and implementing internal and external communication strategies and serves as point of contact for communication counsel for various departments and initiatives. The position includes writing for a variety of platforms − such as content for news sites, executive talking points and video scripts - and collaborating to organize and manage events.Minimum Qualifications:
(Education, Experience, Knowledge, and Skills):- Bachelor's degree in journalism, public relations or communications preferred
- Minimum of 3 years of experience in public relations, writing, communications, marketing, media or related field is required with demonstrated excellent interpersonal skills and ability to analyze, interpret and effectively communicate complex information
- Experience working in the electric utility field a plus
- Exceptional writing ability
- Ability to build productive, professional relationships with diverse clients, including senior executives, to achieve company's communication and business goals
- Model company values of safety first, intentional inclusion, superior performance and acting with integrity with strong teamwork skills and demonstrated ability to work with different levels of management and employees
- Familiarity with and ability to provide content for both traditional and emerging communication platforms
- Ability to plan, prioritize and execute the life cycle of a project
- Ability to effectively manage competing priorities
- Sense of urgency and ability to handle numerous projects and tasks in a fast paced environment under tight deadlines
- Ability to work in a team environment
- Ability to motivate, encourage and recognize employees, helping them understand the business plan and how they are part of the solution
- Excellent oral and written communication skills and the ability to speak with authority and knowledge. Strong presentation skills and ability to advocate constructively for a solution
- Strong teamwork and project management skills needed
Job Duties and Responsibilities:
Manage various company accounts, providing strategic communications counsel- Provide communications consultation/client support by developing strategic internal and external communications strategies/messages and tactical implementation on all company issues
- Interface with officers and managers, as appropriate, in the development and achievement of business goals, including, among other things, presentation development, communication of key initiative announcements and special projects
- Collaborate with the marketing team to co-develop and execute comprehensive communication strategies for both internal and external campaigns
- Write for company vehicles including intranet; talking points for executives; email announcements; social media posts; video scripts; and more
- Support Public Relations efforts, such as storm and other emergency communications
- Participate in the creative process for campaign development, contributing to the ideation and creation of compelling content relevant to targeted audiences
- Provide communication support and expertise to supplement the marketing team's initiatives, including copywriting and editing for promotional materials
- Must have excellent interpersonal and organizational skills; be self-directed and innovative in developing communications aimed at internal and external audiences
Working Conditions:
- This position is hybrid
- Occasional travel may be required for training or meetings.
- Must be able to work flexible hours to accommodate different time zones (Central/Eastern/Mountain/Pacific), if necessary.
- Be flexible for after-hours tasks, as needed.