Position Summary LITON Lighting is a Los Angeles specification-grade lighting manufacturer, founded 1999. We build fixtures that get written into architectural specifications for commercial and residential projects.

We have a large, well-segmented database of B2B contacts and we are not communicating with them the way we should. Your job is to fix that, and to build the system that proves it worked. Contact Registry Integrity Maintain persona, firm, territory and engagement tags on every contact record. Run dedupe and hygiene passes on an agreed cadence [cadence TBD]. Work bounce, unsubscribe and complaint lists; protect sender reputation and deliverability. Flag lapsed firms, those that have gone quiet after prior engagement, for reactivation or rep follow-up. Maintain opt-in status and suppression lists in line with

CAN-SPAM.

Persona Campaign Cadence Own and publish a rolling campaign calendar by persona. Enforce contact-frequency rules so no segment is over- or under-mailed.

Build and maintain automated sequences:

onboarding, nurture, re-engagement, post-download follow-up. Review segment performance and retire or rebuild segments that stop performing. Campaign Build & Content Activation Turn product launches, brochures, spec sheets and case studies into campaign assets. Write campaign copy end to end, subject lines, body, CTAs, landing copy. Coordinate with the brand system so outbound is on-brand without a designer in the loop for every send. Build campaign landing pages or spec-asset pages as needed. Measurement & Attribution Maintain UTM and source-code discipline across email, QR codes and literature. Ensure goal events (product view, spec sheet download, IES/Revit download, sample request, quote request) fire and are weighted correctly. Maintain the campaign → project-reference matching logic; report the match rate honestly.

Produce a monthly scorecard:

engagement by persona, goal events by source, attributed quote requests. Validate quarterly that engagement gains correlate with quote and order volume and say so plainly when they do not. Professional Presence Maintain a consistent LinkedIn posting and engagement cadence aimed at specifiers and the rep channel. Monitor and respond to engagement on LITON's professional channels. Keep company profile information current across professional platforms. Required B2B marketing experience: Ideally manufacturing, architectural products, construction, electrical, or another specification-driven industry.

Marketing analytics:

Campaign reporting, conversion tracking, attribution and identifying actionable trends.

A/B testing:

Subject lines, messaging, calls-to-action, audience segments and campaign timing.

Market and persona segmentation:

Build and maintain targeted audiences based on role, industry, geography, behavior and engagement.

CRM/database management:

Tagging, segmentation, deduplication, data hygiene and campaign tracking .

Campaign management and content activation:

Own ongoing persona-specific campaign calendars, and take campaigns from concept through content, audience selection, launch, measurement and optimization, including turning product launches, brochures, specifications, case studies and existing materials into campaigns.

Marketing automation:

Build programmatic, automated campaigns and workflows, including triggers, sequences, nurture campaigns and follow-ups .

AI/LLM proficiency:

Must demonstrate practical use of AI to independently create or improve marketing workflows, campaigns, analysis, content, or internal projects B2B social: Maintain a consistent professional presence and engagement cadence . Benefits Dental insurance Health insurance Paid time off Vision insurance Paid Holidays Company Overview Liton Lighting was founded in 1996 on the principles of remarkable design and reliable craftsmanship. Since its inception, Liton Lighting has been a leader in Specification Grade, Commercial and Residential recessed and track lighting. With an array of luminaires offered in various sizes, power sources and designer finishes, Liton Lighting offers its customers a reliable source of indoor and outdoor lighting solutions. Based in Los Angeles, California, Liton Lighting engineers and manufactures lighting products worldwide, establishing a brand that you can trust for lighting excellence. Our experienced and knowledgeable staff of professionals are dedicated to helping you achieve your goals. All of our sales, marketing, accounting, engineering, warehousing and production departments are under one roof in our 100,000 square foot facility near LAX, giving you the advantage of real-time service. Orders are shipped fast and questions are answered promptly. This role supports our mission to deliver market-leading lighting products from concept through commercialization.

Job Type:

Full-time Pay:

$25.00 - $40.00 per hour Application Question(s): Which AI tools have you used? Favorite one? Why? Are you able to work Full-Time?

Experience:

retail campaign: 1 year (Preferred) B2B marketing: 1 year (Preferred) CRM database: 1 year (Preferred) Ability to

Commute:

Los Angeles, CA 90016 (Required)

Work Location:

Hybrid remote in Los Angeles, CA 90016