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GM
Gray Media, Inc.
DIGITAL CONTENT/STREAMING PRODUCER - KOLD
Career Insights for Digital Content Producer / Writer
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Based on Arizona data
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What they do
A Digital Content Producer or Writer produces engaging content for use online. Create articles, blog posts, and other written Web materials.
$67,318 / year median in Arizona
+12% projected growth
Job Description
About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.About KOLD:
13 News is a Gray Television station and the CBS affiliate in Tucson, Arizona. We are the best local television station in Southern Arizona and the #1 digital platform. We have been committed for more than 70 years to the highest standards of excellence in our local news, entertainment, information, and public service programming. We produce nearly 65 hours of live, televised newscasts per week between KOLD and our shared services partner, KMSB Fox 11. If you've never been to Tucson, let us tell you all the things you'll love: Plentiful sunshine, natural beauty, diverse culture, active lifestyles, great food, hundreds of miles of hiking trails, breathtaking views, unforgettable sunsets, challenging biking trails, community events, accessible natural locations for all ages… it would have been quicker for us to just say you'll love it all.Job Summary/Description:
13 News is looking for a creative, aggressive, and attentive digital journalist to join our award-winning news team. The candidate must be able to work in a highly functioning, experienced, talented newsroom. Must have experience with non-linear equipment and have the ability to function in a deadline-driven environment. This person will produce engaging content for our digital, social, and streaming platforms, and they will assist the streaming hosts with their push alerts and daily content. The ideal candidate has a knack for news and speaks the language of social media. This position is not for someone who wants to wait for updates to come to them. Duties/Responsibilities include, but are not limited to:- Writes news stories daily, using AP Style, for digital platforms
- Sends breaking news and trending push alerts
- Ensures factual, grammatical, and legal accuracy online and upholds the station's established journalistic standards to avoid editorial bias
- Coaches and collaborates with reporting staff to take advantage of the presentation of their stories on the website and on social media
- Has knowledge of and uses effective SEO practices
- Regularly reviews web metrics and adjusts content to optimize the display of the site to viewer interests
- Communicates effectively with producers to incorporate web and social elements into newscasts
- Posts engaging content on Facebook, Twitter, and Instagram
- Creates memes, videos, and graphics for social engagement
- Utilizes analytics to track trends and make daily decisions
- Livestreams events and produces streaming content
- Plans and builds special site sections and features that highlight coverage, link platforms, and encourage user engagement
- Edits video using non-linear software; knowledge of Edius preferred
Qualifications/Requirements:
- Bachelor's degree in journalism or related field preferred, equivalent experience considered
- 2 years in a newsroom preferred
- Excellent news judgment, organizational, time management, and verbal and written communication skills are required
- Strong news background with the ability to make news judgments in high-pressure situations
- Scheduling flexibility required
- Must provide a link to examples of recent work that demonstrate the required skills listed above If you feel you're qualified and want to work with a great group of people, go to https://gray.