Digital Content Coordinator Ziering Medical West Hollywood, CA Job Details Full-time $65,000 - $75,000 a year 22 hours ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance Qualifications Social media content curation Social media management Bachelor's degree Social media content creation Social media engagement Communications Social media content marketing Influencer collaborations Social media brand management Full Job Description Company Overview Ziering Medical is a world-class hair restoration practice with locations in Beverly Hills, New York City, Greenwich, CT, and West Palm Beach, FL. At the helm of our practice is Founder and Chief Medical Officer, Dr. Craig L. Ziering, who leads the company with a passion for his patients and the hair restoration industry. Empathy for every patient's hair loss story and excitement for their life-changing hair restoration journey is the hallmark of every Ziering employee. Ziering Medical offers advanced surgical and non-surgical hair restoration treatments, techniques, and therapeutics. Job Summary Ziering Medical is seeking a highly motivated, detail-orientated Digital Content Coordinator to enhance our digital presence and strengthen our position as a premium, physician-led hair restoration brand. This is a hands-on content creation and performance role. The ideal candidate can identify a compelling story, quickly capture it on camera, edit it to a high standard, publish it across multiple platforms, and measure whether it performed. This role will own day-to-day content creation and the social/content calendar in partnership with the Marketing team, with a particular focus on patient transformation stories, before-and-after content, physician education, brand storytelling, and performance-driven social campaigns. The successful candidate will be comfortable working in a medical/aesthetic environment, interacting professionally with patients and physicians, and translating clinical expertise into compelling, accessible content. Responsibilities Content Creation & Social Media Personally shoot, produce, edit, and publish high-quality photo and video content for Instagram, TikTok, YouTube, Facebook, LinkedIn, X, and other relevant platforms. Create platform-native content, including short-form video, Reels, Stories, carousels, static posts, educational videos, interviews, behind-the-scenes content, and paid creative. Move quickly from content opportunity to finished asset while maintaining a consistently high production and creative standard. Write compelling captions, headlines, hooks, scripts, and supporting copy that are accurate, engaging, brand-appropriate, and optimized for the intended audience. Identify emerging formats, trends, sounds, platform features, and storytelling opportunities appropriate for a premium medical brand. Patient Transformation Content Proactively identify opportunities to document patient transformations, including before-and-after photography, video, testimonials, patient journeys, and milestone stories. Coordinate patient photography and video capture from consultation through treatment and follow-up, creating a repeatable process for documenting meaningful stages of the patient journey. Maintain an organized, searchable content library of patient photography, video, testimonials, physician content, and other approved assets. Ensure appropriate patient consents and releases are obtained, documented, and respected before content is used in social media, advertising, marketing, or other channels. Handle patient stories with discretion, empathy, professionalism, and an understanding that hair restoration is a highly personal medical and emotional journey. Utilize media editing tools such as Adobe Photoshop, Adobe Illustrator, and video editing software to produce visually compelling graphics and videos. Content Calendar & Campaign Execution Own and maintain the social/content calendar in partnership with the SVP of Marketing, ensuring a consistent cadence and strategic mix of educational, transformational, physician, patient, promotional, and brand content. Coordinate content around launches, promotions, events, physician schedules, seasonal opportunities, and business priorities. Develop and execute paid social creative and campaigns, including static and video ads, in partnership with the Marketing team. Suggest and test new content concepts and audience approaches designed to attract, engage, and convert prospective patients. Performance, Analytics & Accountability Track content and social performance against defined KPIs, including engagement rate, reach, impressions, follower growth, website traffic, lead generation, lead-to-consult conversion where trackable, and paid campaign performance. Regularly report performance to the SVP of Marketing, identify trends and opportunities, and make data-informed recommendations for improving content and campaign results. Test creative, messaging, formats, hooks, calls to action, and publishing approaches; use performance data to determine what should be scaled, refined, or discontinued. Connect social and content performance to broader marketing and business objectives rather than evaluating success solely on likes or follower counts. Brand Standards & Reputation Maintain Ziering Medical's luxury, premium, physician-led positioning across every piece of content and digital interaction. Ensure visual identity, tone, voice, messaging, medical accuracy, and overall presentation consistently reflect Ziering Medical brand standards and reputation. Monitor comments, direct messages, mentions, and relevant social conversations; respond appropriately within established guidelines and promptly escalate patient-specific questions, complaints, clinical concerns, or sensitive issues. Protect patient privacy and maintain professionalism and discretion when working with patients, physicians, employees, influencers, vendors, and the public. AI, Technology & Digital Innovation Use current AI-enabled content creation when appropriate, editing, transcription, ideation, analytics, and workflow tools to improve speed, quality, efficiency, and creative output. Identify practical opportunities to integrate emerging technologies into the marketing workflow while maintaining brand quality, human oversight, accuracy, and patient privacy. Stay current with platform algorithms, digital marketing trends, creator best practices, AI developments, and emerging content formats. Asset & Equipment Management Maintain and effectively use digital production equipment, including cameras, lighting, microphones, stabilizers, and related equipment. Manage and organize digital assets across SharePoint, Ovio, RxPhoto, and other approved systems. Maintain an organized archive of approved content and ensure assets can be readily located and repurposed. Multi-Location Support & Travel Travel between Ziering Medical locations, including Beverly Hills, New York City, Greenwich, CT, and West Palm Beach, FL, as needed to capture patient transformations, surgeries and procedures, physician content, events, launches, and other marketing opportunities. Coordinate efficiently with local teams and clinical staff to maximize content opportunities while minimizing disruption to patient care and operations. Experience & Skills 3-5+ years of professional experience in social media, digital content creation, video production, or a related field; five years is preferred, but exceptional candidates with a strong portfolio and demonstrated results will be considered. Exceptional portfolio demonstrating original, high-quality short-form video, photography, social content, and/or paid creative. Advanced hands-on filming and video editing skills, with the ability to create content customized for Instagram, TikTok, YouTube, Facebook, LinkedIn, and X. Demonstrated ability to produce content quickly from concept through filming, editing, copywriting, publishing, and optimization. Experience creating and optimizing static and video ads for paid social campaigns. Strong understanding of social and digital performance metrics and how to use data to improve content and paid media performance. Strong communication, interviewing, copywriting, grammar, proofreading, and interpersonal skills. Comfort working directly with physicians, patients, executives, and clinical teams in a professional medical/aesthetic environment. Highly organized, self-directed, detail-oriented, creative, and able to manage multiple priorities in a fast-paced, on-site environment. Ability to build meaningful working relationships across departments and management levels. Discretion and sound judgment when working with patient information and sensitive content. Proficiency with current AI-enabled content and editing tools and a demonstrated willingness to continuously learn new technologies. Education & Technical Proficiency Bachelor's degree in marketing, communications, advertising, digital media, journalism, film, or a related field preferred. Knowledge of SEO a plus Advanced proficiency with Adobe Premiere Pro, Canva, CapCut, Adobe Illustrator, Adobe Photoshop, and Motion Array, or comparable professional tools. Highly proficient with Microsoft Office and common digital collaboration and asset-management platforms. Experience with social media publishing, analytics, and advertising platforms. Performance Expectations Core performance measures may include: Growth in reach, engagement, and qualified audience across priority social platforms. Follower growth and quality of audience growth. Website traffic and measurable traffic generated from social channels. Qualified lead generation and, where tracking permits, lead-to-consult/booked-consult performance from social. Paid social creative and campaign performance, including cost efficiency and conversion metrics. Consistent execution of the content calendar and strategic content mix. Growth of the patient transformation and physician content library. Timely production and turnaround of priority content opportunities. Quality, consistency, accuracy, and adherence to Ziering Medical brand standards. Work Authorization United States work authorization required.

Pay:

$65,000.00 - $75,000.00 per year

Benefits:

401(k) Dental insurance Health insurance Paid time off Vision insurance

Education:

Bachelor's (Preferred)

Experience:

Social Content Creation:

3 years (Preferred)

Work Location:

In person