JOB DESCRIPTION SUMMARY

The Social Media Content Designer designs a wide variety of assets, working across digital design, video editing, digital photography, and videography for social media marketing and digital advertising platforms. This position plays a key role in designing content and copy that capture the brand while attracting our target audiences to the appropriate call-to-action, ultimately converting each CTA into a website click and/or an on-property visit.

ESSENTIAL DUTIES AND RESPONSIBILITIES

(other duties may be assigned) Develop, capture, and create high-quality, brand-aligned, platform-specific content and copy. This includes, but is not limited to, photos, short and long form videos, motion graphics, GIFs, templates, written copy, and web links. Own end-to-end content production, from ideation and storyboarding to scouting, shooting, editing, and post-production. Collaborate with internal clients and external agencies to develop creative content that aligns with brand guidelines and campaign goals. Participate in the development and implementation of emerging trends, new storytelling techniques, and advanced editing styles to consistently push creative boundaries. Maintain strong knowledge of how to operate, troubleshoot, and properly care for equipment, including smartphones, cameras, lighting, Mac and PC computers, and all related accessories. Maintain up-to-date knowledge of industry-standard digital and design tools. Maintain advanced knowledge and best practices of emerging and current Social Media platforms, including, but not limited to, Instagram, Facebook, TikTok, YouTube, LinkedIn, X, and Snapchat. Collaborate closely with the Social Media Manager to assist with planning and maintaining the content and live coverage calendar. Assist with scheduling content and posting live coverage to all ACC's social media profiles, including, but not limited to, Instagram, Facebook, TikTok, YouTube, LinkedIn, X, and Snapchat. Attend events, entertainment, activations, promotions, and marketing initiatives as assigned to support content capture and live coverage. Ensure all published content complies with usage rights and copyright laws, and/or obtain the necessary permissions for use. Ensure all published content is accurate, aligns with brand and campaign guidelines, and complies with ACBCI marketing and regulatory standards. Update the content library with footage, deliverables, and assets and maintain organizational consistency to ensure ease of access for future use. Support additional tasks and responsibilities as assigned.

ACCESS TO SENSITIVE AREAS AND INFORMATION

(ACC & SRC) As per the ACGC Access Matrix KEYS Office Keys

SIGNATORY ABILITY

None

EDUCATION AND/OR EXPERIENCE

Bachelor's Degree (BA) in a related field or equivalent work experience. 4 years of experience in social media, content creation, or digital marketing for brands or agencies, ideally within the lifestyle or hospitality industry. Strong background in photo and video production, including editing, lighting, sound, and composition. Professional knowledge of Adobe Photoshop, Lightroom, Premiere Pro, and After Effects. Proficient in managing content across major platforms, including, but not limited to, Instagram, Facebook, TikTok, YouTube, LinkedIn, X, and Snapchat. Solid understanding of visual storytelling, design principles, and brand consistency. Experience using social media management tools and workflow software. Advanced knowledge of both mobile and professional camera equipment. Creative, detail-oriented, and highly organized. Strong communicator and collaborator. Able to manage multiple projects and meet tight deadlines without compromising quality of work. Passionate about social media trends and creating engaging, results-driven content. Willingness and ability to travel for content production as needed.

WORKING CONDITIONS/PHYSICAL DEMANDS

To perform this job successfully, the individual must be able to stand, move, and work throughout the office area and properties, including walking up to 1½ miles, climbing stairs, and sitting at a desk/workstation for extended periods. Must be able to lift up to 25 lbs. of equipment and materials on an intermittent basis. The individual must also be comfortable working in a smoke-filled environment and able to respond to the demands of a dynamic casino setting. Work is performed in both office and on-property locations with moderate to high noise levels depending on proximity to gaming areas. 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