Digital Content Manager

Description Toyota of Fort Walton Beach is a premier automotive dealership committed to delivering exceptional customer experiences both in-store and online. As part of our continued growth, we are looking for a creative and data-driven Digital Content Manager to elevate our online presence and drive engagement across all digital platforms.

Position Overview:

The Digital Content Manager will be responsible for planning, creating, managing, and optimizing digital content that supports marketing goals, enhances brand visibility, and drives customer acquisition. This role requires a blend of creativity, strategic thinking, and analytical skills.

Key Responsibilities:

Develop and execute a comprehensive digital content strategy aligned with dealership goals Create, edit, and publish engaging content across website, blog, email campaigns, and social media platforms Manage and maintain website content, ensuring accuracy, SEO optimization, and timely updates Collaborate with marketing, sales, and service teams to produce relevant and impactful content Monitor digital performance metrics (traffic, engagement, conversions) and adjust strategies accordingly Oversee social media channels, including content calendars, posting, and audience engagement Coordinate multimedia content creation including photos, videos, and graphics Ensure brand consistency across all digital channels Stay current with digital marketing trends, tools, and best practices

Qualifications:

3+ years of experience in digital content management or similar role Strong writing, editing, and storytelling skills Proficiency with CMS platforms, social media tools, and analytics platforms (e.g., Google Analytics) Knowledge of SEO, SEM, and content marketing strategies Experience with graphic design and video editing tools is a plus Ability to manage multiple projects and meet deadlines in a fast-paced environment

Preferred Skills:

Automotive industry experience Familiarity with CRM tools and email marketing platforms Basic

HTML/CSS

knowledge

What We Offer:

Competitive pay Health, dental, and vision insurance Paid time off and holidays Professional development opportunities A dynamic and collaborative work environment Requirements Toyota of Fort Walton Beach is a premier automotive dealership committed to delivering exceptional customer experiences both in-store and online. As part of our continued growth, we are looking for a creative and data-driven Digital Content Manager to elevate our online presence and drive engagement across all digital platforms.

Position Overview:

The Digital Content Manager will be responsible for planning, creating, managing, and optimizing digital content that supports marketing goals, enhances brand visibility, and drives customer acquisition. This role requires a blend of creativity, strategic thinking, and analytical skills.

Key Responsibilities:

Develop and execute a comprehensive digital content strategy aligned with dealership goals Create, edit, and publish engaging content across website, blog, email campaigns, and social media platforms Manage and maintain website content, ensuring accuracy, SEO optimization, and timely updates Collaborate with marketing, sales, and service teams to produce relevant and impactful content Monitor digital performance metrics (traffic, engagement, conversions) and adjust strategies accordingly Oversee social media channels, including content calendars, posting, and audience engagement Coordinate multimedia content creation including photos, videos, and graphics Ensure brand consistency across all digital channels Stay current with digital marketing trends, tools, and best practices

Qualifications:

3+ years of experience in digital content management or similar role Strong writing, editing, and storytelling skills Proficiency with CMS platforms, social media tools, and analytics platforms (e.g., Google Analytics) Knowledge of SEO, SEM, and content marketing strategies Experience with graphic design and video editing tools is a plus Ability to manage multiple projects and meet deadlines in a fast-paced environment

Preferred Skills:

Automotive industry experience Familiarity with CRM tools and email marketing platforms Basic

HTML/CSS

knowledge

What We Offer:

Competitive pay Health, dental, and vision insurance Paid time off and holidays Professional development opportunities A dynamic and collaborative work environment