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Robert Half

SEO Specialist

Career Insights for Digital Content Editor

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Based on Minnesota data

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What they do

A Digital Content Editor drafts and revises articles, blog posts, and other content for use online. May plan assignment for content writers.

$69,223 / year median in Minnesota

-13% projected decline

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Job Description

We are looking for a detail-oriented SEO Specialist to support search and content initiatives for a food and food processing organization in Lakeville, Minnesota. This Long-term Contract position is ideal for someone who enjoys hands-on execution, contributing high-quality digital content, and helping projects move forward in a collaborative support capacity. The role focuses on optimizing web content, maintaining CMS-driven pages, and assisting with search-related tasks rather than leading overall strategy.
Responsibilities:
  • Create, update, and optimize website content to strengthen organic search visibility and improve user engagement.
  • Support ongoing SEO initiatives by carrying out keyword-focused content tasks, on-page updates, and content enhancements across digital properties.
  • Manage and publish web pages within content management systems, including WordPress, while maintaining accuracy and brand consistency.
  • Collaborate with internal stakeholders to keep search and content projects on schedule and moving efficiently.
  • Review existing site content and recommend practical improvements to page structure, metadata, and copy alignment for search performance.
  • Maintain content libraries and website information with careful attention to formatting, usability, and content quality.
  • Assist with search-related execution needs, reporting support, and other tactical activities that contribute to broader digital marketing goals.