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3H
305 HURT
Social Media Manager and Content Creator
Career Insights for Digital Content Producer / Writer
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Scorecard
Based on Florida data
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What they do
A Digital Content Producer or Writer produces engaging content for use online. Create articles, blog posts, and other written Web materials.
$63,439 / year median in Florida
+12% projected growth
Job Description
Job Summary We are seeking a dynamic and innovative Social Media Manager and Content Creator to elevate our brand's online presence across multiple digital platforms. In this role, you will craft compelling content, develop engaging social media campaigns, and analyze performance metrics to optimize our digital marketing efforts. Your creativity and strategic mindset will drive brand awareness, foster community engagement, and support our overall marketing objectives. This paid position offers an exciting opportunity to shape our digital voice and connect authentically with our audience. Duties Develop and implement comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. Create high-quality, engaging content including graphics, videos, photography, and written posts using tools like Adobe Creative Suite (Photoshop, Illustrator) and media editing software. Manage daily social media activities to ensure consistent posting and timely engagement. Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitive activity; leverage this data to refine content strategies. Execute paid advertising campaigns on platforms like Facebook Advertising to boost reach and engagement while optimizing ad spend based on performance data. Maintain active relationships with followers, influencers, media contacts, and partners to enhance brand reputation through effective communication and public relations efforts. Skills Proven experience in social media management and content creation with a strong portfolio demonstrating creative projects. Strong understanding of social media platforms' algorithms, advertising options (such as Facebook Ads), and content marketing strategies. Excellent writing skills with the ability to craft compelling copy tailored for diverse audiences