About the

Role:

(Part- time) The Social Media Content Creator will be responsible for developing and executing engaging content strategies across various social media platforms to enhance brand awareness and drive audience engagement. This role requires a creative and analytical mindset to produce compelling multimedia content that resonates with diverse audiences and aligns with the company's marketing goals. The ideal candidate will collaborate closely with marketing, design, and communications teams to ensure consistent messaging and brand voice. They will monitor social media trends and analytics to optimize content performance and adapt strategies accordingly. Ultimately, this position aims to build a strong online presence that supports business growth and fosters community interaction.

Minimum Qualifications:

Bachelor's degree in Marketing, Communications, Journalism, or a related field. Proven experience managing social media platforms for a brand or organization. Strong written and verbal communication skills. Proficiency with social media management tools such as Hootsuite, Buffer, or Sprout Social. Basic graphic design and video editing skills using tools like Adobe Creative Suite or Canva.

Preferred Qualifications:

Experience with paid social media advertising and campaign management. Knowledge of SEO principles and content optimization techniques. Familiarity with analytics platforms such as Google Analytics and native social media insights. Ability to create content tailored for diverse audiences and multiple social media formats. Experience working in a fast-paced marketing or digital media environment.

Responsibilities:

Create, curate, and manage published content (images, video, written) across social media channels including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok. Develop and implement social media campaigns that align with marketing objectives and brand guidelines. Engage with followers, respond to comments and messages, and foster a positive community environment. Analyze social media metrics and generate reports to assess content effectiveness and inform future strategies. Collaborate with cross-functional teams to ensure content consistency and support broader marketing initiatives.

Skills:

The required skills enable the Social Media Content Creator to craft visually appealing and engaging posts that capture the audience's attention and convey the brand's message effectively. Proficiency in social media management tools allows for efficient scheduling, monitoring, and reporting of content performance, ensuring timely adjustments to strategies. Strong communication skills are essential for creating clear, persuasive content and interacting professionally with the online community. Preferred skills such as paid advertising knowledge and SEO help enhance content reach and impact, driving measurable business results. Additionally, analytical abilities support data-driven decision-making to continuously improve social media initiatives. Monday- Friday -8 to 5pm