Shopify E-Commerce Specialist (SEO & Digital Marketing) Anmei consulting Newport Beach, CA Job Details Full-time $20 - $40 an hour 12 hours ago Benefits Health insurance Paid time off Qualifications Mandarin Website management Shopify English E-commerce Marketing analytics Paid search marketing Full Job Description Job Summary We are is seeking a hands-on Shopify E-Commerce Specialist to support and grow our direct-to-consumer (DTC) e-commerce business. Our company currently has an established Amazon business and is expanding our Shopify independent website as an important sales and brand-building channel. We are looking for someone who can independently handle the day-to-day operation and optimization of a Shopify store , including product management, SEO, keyword research, digital advertising, email marketing, website optimization, and performance analysis. This is a hands-on execution role. The ideal candidate should be comfortable actually working inside Shopify, Google, Meta, Klaviyo, and other e-commerce platforms rather than only coordinating with agencies or outside vendors. Responsibilities Shopify Store Operations Independently manage the daily operation of our Shopify store Create and update products, collections, pricing, promotions, bundles, and website content Optimize product pages, collection pages, landing pages, and navigation Manage Shopify apps and integrations Update homepage banners, promotional content, and seasonal campaigns Improve mobile and desktop shopping experiences Monitor website issues and troubleshoot basic Shopify problems Coordinate product launches and promotional campaigns Implement upselling, cross-selling, bundles, and other strategies to improve sales Continuously improve website conversion and overall customer experience SEO & Keyword Optimization Conduct keyword research for products, collections, landing pages, and website content Identify high-value and relevant search terms Optimize product titles, descriptions, URLs, meta titles, meta descriptions, headings, images, and alt text Improve internal linking and website structure Optimize product and collection pages for Google search Monitor organic traffic, keyword rankings, impressions, clicks, and CTR Identify and fix basic technical SEO issues Monitor indexing and coverage through Google Search Console Conduct competitor keyword and SEO research Support content and blog development based on search demand Experience with SEMrush, Ahrefs, Screaming Frog, or similar SEO tools is preferred. Google Ads & Google Shopping Create, monitor, and optimize Google Ads campaigns Assist with Search, Shopping, Performance Max, and remarketing campaigns Conduct paid-search keyword research Monitor search terms and negative keywords Manage and optimize Google Merchant Center product feeds Troubleshoot product-feed errors and disapprovals Monitor advertising performance including ROAS, CPA, CPC, CTR, and conversions Adjust campaigns based on performance data Meta Ads Create and optimize Facebook and Instagram advertising campaigns Assist with prospecting and retargeting campaigns Manage audiences and product catalog campaigns Monitor Meta Pixel and conversion tracking Test advertising creatives, copy, audiences, and offers Track ROAS, CPA, CTR, conversion rate, and other performance metrics Identify opportunities to improve advertising efficiency Email & SMS Marketing Manage email and SMS marketing through Klaviyo Create and send promotional email campaigns Build and optimize automated flows, including Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Cross-Sell, and Win-Back flows Create customer segments for targeted marketing Monitor open rates, click rates, conversion rates, and email-generated revenue Assist with customer retention and repeat-purchase strategies Conversion Rate Optimization (CRO) Monitor and improve website conversion rate Analyze customer behavior and identify areas where customers drop off Optimize product pages, landing pages, cart experience, and calls-to-action Test different layouts, product messaging, images, promotions, bundles, and offers Assist with A/B testing Use data to recommend and implement website improvements Analytics & Reporting Work with platforms including: Shopify Analytics Google Analytics 4 (GA4) Google Search Console Google Merchant Center Google Ads Meta Ads Manager Klaviyo SEMrush / Ahrefs Amazon Monitor key performance indicators including: Website Traffic Organic Traffic Sales Revenue Conversion Rate (CVR) Average Order Value (AOV) Customer Acquisition Cost (CAC) Cost Per Acquisition (CPA) Return on Ad Spend (ROAS) Click-Through Rate (CTR) Keyword Rankings Email/SMS Performance Repeat Purchase Rate The candidate should be comfortable analyzing data and using it to make practical improvements to the website and marketing campaigns. Amazon Support Our company currently operates an established Amazon sales channel while expanding our Shopify DTC business. This position will primarily focus on Shopify and DTC growth , but may also assist with Amazon-related work when needed.

Responsibilities may include:

Updating Amazon product listings Keyword research and listing optimization Assisting with Amazon Advertising Reviewing Amazon sales and advertising performance Coordinating product information and promotions between Amazon and Shopify Using successful Amazon products and keyword data to support Shopify growth Experience with Amazon Seller Central and Amazon Advertising is preferred but not required. Qualifications 2+ years of e-commerce or digital marketing experience preferred Hands-on Shopify experience Experience operating or supporting a DTC e-commerce website Knowledge of SEO and keyword research Familiarity with Google Analytics 4 (GA4) Familiarity with Google Search Console Familiarity with Google Merchant Center Experience with Google Ads and/or Meta Ads Experience with Klaviyo or similar email marketing platforms Understanding of Conversion Rate Optimization (CRO) Ability to analyze website and marketing performance data Strong computer and problem-solving skills Ability to work independently and manage multiple tasks Strong attention to detail Willingness to learn new e-commerce tools and strategies Preferred Qualifications Experience with SEMrush or Ahrefs Experience with Amazon Seller Central Experience with Amazon Advertising Experience with Google Shopping / Performance Max Experience with Meta Ads Manager Experience with Klaviyo flows and segmentation Familiarity with Google Tag Manager Basic

HTML/CSS

knowledge Basic Shopify Liquid knowledge Experience with Hotjar or Microsoft Clarity Experience with A/B testing and landing-page optimization Experience with consumer products, home goods, kitchenware, or lifestyle brands Bilingual English and Mandarin Chinese preferred Skills Shopify E-Commerce DTC E-Commerce Search Engine Optimization (SEO) E-Commerce SEO Keyword Research Google Analytics 4 (GA4) Google Search Console Google Merchant Center Conversion Rate Optimization (CRO) SEMrush Ahrefs Digital Marketing Google Ads Google Shopping Meta Ads Facebook Ads Instagram Ads Klaviyo Email Marketing SMS Marketing Paid Search Paid Social Performance Marketing Web Analytics Content Optimization A/B Testing Additional preferred skills: Amazon Seller Central Amazon Advertising Amazon SEO Google Tag Manager Shopify Liquid

HTML/CSS

Hotjar Microsoft Clarity TikTok Ads TikTok Shop Language English — Required Mandarin Chinese — Preferred Experience E-Commerce /

Digital Marketing:

2+ years preferred

Shopify:

1+ year preferred SEO /

Digital Marketing:

1+ year preferred Work Authorization Must be authorized to work in the United States. Ideal Candidate We are looking for a hands-on e-commerce operator who can independently execute tasks and solve problems. You do not need to be a manager or manage a team. However, you should be comfortable taking ownership of your assigned e-commerce work and independently completing projects from start to finish. The ideal candidate understands that running a successful Shopify store involves more than uploading products. You should understand how SEO, paid advertising, website optimization, email marketing, analytics, and conversion rate optimization work together to generate online sales. Our goal is to continue growing our existing Amazon business while developing Shopify into a strong independent DTC sales channel.

Pay:

$20.00 - $40.00 per hour Expected hours: 40.0 per week

Benefits:

Health insurance Paid time off

Language:

Mandarin (Preferred)

Work Location:

In person