An E-Commerce Specialist assists business clients with the process of moving to online business practices. Analyzes businesses, design electronic commerce marketing plans; provides expertise with search engine optimization, social media marketing, branding and product promotion.
Amazon E-Commerce Advertising Specialist Hawthorne Distribution Center Inc.
Location:
Vernon, CA Job Type:
Full-Time Salary:
$90,000 per year, depending on experience
Work Location:
On-site Hawthorne Distribution Center Inc. is seeking an experienced Amazon E-Commerce Advertising Specialist to take primary ownership of our Amazon advertising strategy and performance. Amazon represents approximately 80% of our e-commerce business , so this role is heavily focused on Amazon PPC, Sponsored Ads, campaign optimization, keyword strategy, profitability, and marketplace growth . The ideal candidate will have at least 5 years of professional e-commerce experience , with substantial hands-on experience managing and optimizing Amazon Seller Central advertising campaigns . While this position will also support Walmart, Google Ads, Shopify, and Temu, applicants must have strong direct experience with Amazon PPC and Amazon advertising analytics to be considered. Primary Responsibilities - Amazon Advertising Manage and optimize Amazon PPC and Sponsored Ads , including Sponsored Products, Sponsored Brands, and Sponsored Display. Build and restructure Amazon advertising campaigns based on product category, keyword strategy, profitability, inventory, and sales objectives. Perform ongoing keyword research, search-term analysis, competitor research, and negative keyword optimization. Manage keyword bids, placement adjustments, budgets, match types, and campaign structure. Improve and monitor key Amazon advertising metrics including ACOS, TACOS, ROAS, CPC, CTR, conversion rate, impressions, attributed sales, and profitability . Identify wasted advertising spend and implement strategies to improve advertising efficiency. Develop strategies to increase organic ranking, sales velocity, visibility, and conversion through coordinated advertising efforts. Analyze Amazon advertising performance at the campaign, ad group, keyword, search-term, ASIN, and SKU level . Manage advertising strategies for a large catalog of products and continuously identify high-performing and underperforming SKUs. Coordinate Amazon advertising spending with inventory availability, product margins, seasonality, and purchasing plans. Create weekly and monthly Amazon advertising reports with recommendations for management. Stay current with Amazon advertising updates, Seller Central changes, new campaign types, algorithms, and marketplace advertising opportunities. Additional E-Commerce Responsibilities Manage and optimize advertising campaigns through Walmart Connect . Manage Google Ads , including Search, Shopping, Performance Max, and remarketing campaigns. Support the company's Shopify store , including promotions, merchandising, analytics, and conversion optimization. Manage and optimize Temu advertising and promotional campaigns . Analyze advertising and sales performance across all e-commerce channels. Develop promotional strategies to increase traffic, conversions, sales, and product visibility. Coordinate with purchasing, inventory, warehouse, and management teams regarding advertising plans and inventory levels. Minimum Qualifications Bachelor's degree or higher from an accredited college or university required. Minimum 5 years of professional e-commerce experience required. Strong hands-on Amazon PPC / Sponsored Ads experience required. Experience managing advertising through Amazon Seller Central . Demonstrated knowledge of Sponsored Products, Sponsored Brands, and Sponsored Display. Strong understanding of ACOS, TACOS, ROAS, CPC, CTR, conversion rate, attribution, impressions, and Amazon advertising profitability . Ability to analyze Amazon Search Term Reports and advertising performance data. Strong Microsoft Excel or Google Sheets skills. Ability to work with large amounts of advertising, sales, inventory, and SKU-level data. Strong analytical, organizational, communication, and problem-solving skills. Ability to independently manage multiple campaigns, priorities, and advertising budgets. Preferred Qualifications Experience managing high-volume Amazon Seller Central accounts . Experience managing Amazon advertising for hundreds or thousands of SKUs . Experience managing significant monthly Amazon advertising budgets. Advanced knowledge of Amazon campaign structure, keyword harvesting, bid optimization, placement adjustments, and negative targeting. Experience with both Amazon FBA and FBM businesses. Demonstrated history of improving ROAS while controlling ACOS and TACOS . Experience with Amazon advertising or keyword research platforms. Experience with Walmart Connect . Experience with Google Ads and Google Merchant Center . Experience with Shopify analytics and conversion-rate optimization . Experience with Temu marketplace advertising or promotional programs. Compensation $90,000 per year, depending on experience Schedule Full-time Monday through Friday On-site in Vernon, California About Hawthorne Distribution Center Inc. Hawthorne Distribution Center Inc. is a growing e-commerce and distribution company selling products through Amazon, Walmart, Temu, Shopify, and other online marketplaces. Amazon represents approximately 80% of our current e-commerce business , and we are seeking an experienced advertising professional who can take ownership of our Amazon advertising strategy while supporting growth across our additional sales channels. How to Apply Please submit your resume detailing your Amazon advertising and e-commerce experience . Applicants should clearly include the following in their resume or application: Years of hands-on Amazon PPC experience Approximate monthly Amazon advertising budget managed Number of Amazon SKUs or ASINs managed Experience with Sponsored Products, Sponsored Brands, and Sponsored Display Examples of measurable improvements in ACOS, TACOS, ROAS, sales, or conversion rate Experience managing high-volume Amazon Seller Central accounts Candidates without substantial hands-on Amazon PPC experience may not be considered for this position.
