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Westinghouse Electric Corporation

eCommerce Creative Specialist

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What they do

An E-Commerce Specialist assists business clients with the process of moving to online business practices. Analyzes businesses, design electronic commerce marketing plans; provides expertise with search engine optimization, social media marketing, branding and product promotion.

$53,566 / year median in Ohio

+5% projected growth

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Job Description

Company Overview Westinghouse Outdoor Power Equipment has provided innovative, reliable, and high-quality products since 1886. Our portfolio includes portable generators, inverter generators, battery tools, air conditioners, and pressure washers. We are a digitally driven, growth-oriented organization focused on strong brand execution across ecommerce and omni-channel platforms. Position SummaryWestinghouse Outdoor Power Equipment is seeking a highly motivated eCommerce Creative Specialist to join our in house creative team in Columbus, Ohio. This is a 100% onsite role reporting to the VP of Brand and Creative, with close collaboration with the Ecommerce Director, Product Development, and Sales leadership. The eCommerce Creative Specialist is a hands-on, execution focused role responsible for creating high performing creative assets that support product sales on Amazon and other ecommerce platforms. This individual will design, write, and build content that clearly communicates product features, specifications, and customer value while adhering to Westinghouse brand standards. This role is ideal for a creative professional with some experience who is eager to learn, grow, and work closely with leadership to execute a defined creative vision. Key Responsibilities Design ecommerce focused creative assets including Amazon listing images, enhanced brand content, A+ content, digital ads, and retailer specific assetsUse Figma as the primary design tool for creating and maintaining ecommerce creative systems and templatesTranslate product specifications, features, and benefits into clear, compelling visual and written contentConduct competitive research to evaluate category trends, creative approaches, and positioning opportunitiesDevelop differentiated creative that highlights customer benefits and supports conversionCreate and maintain visual assets for the corporate Shopify website as neededWrite and refine product focused copy to support ecommerce imagery and contentLeverage AI tools to support ideation, copy development, efficiency, and creative explorationCollaborate cross functionally with Brand, Ecommerce, Product Development, Sales, and external partnersSupport product launches with ecommerce ready creative assets and supporting materialsAssist with presentation and internal sales materials when neededMaintain consistency, accuracy, and attention to detail across all deliverablesFollow established creative direction and processes while contributing ideas and solutionsStay current on ecommerce best practices, Amazon content standards, and digital design trends Required Qualifications Familiarity with Figma & Adobe Creative Suite including Photoshop and Illustrator2-5 years of professional experience in graphic design or ecommerce focused creative rolesStrong proficiency in Figma with experience designing for ecommerce or digital platformsSolid understanding of visual hierarchy, layout, typography, and conversion driven designAbility to interpret product specifications and translate them into customer-friendly messagingComfortable writing and editing product focused copyExperience managing multiple projects in a fast-paced environmentStrong organizational skills with high attention to detailSelf-motivated with the ability to execute independently while taking directionPortfolio demonstrating creative work and design fundamentals required Preferred / Nice to Have Qualifications Experience creating Amazon listing images, A+ content, or enhanced brand contentExperience working with consumer products or physical goodsExposure to AI enabled creative tools and workflowsBasic understanding of ecommerce performance metrics and conversion principles Soft Skills & Attributes Coachable and open to feedbackDetail oriented Curious and eager to learnComfortable owning projects from concept through executionCollaborative, reliable, and deadline drivenClear communicator who can explain creative decisions Compensation Package Strong benefits Multiple medical plans including HSA availability with company contributionsCompany paid disability & life insurance coverage Generous 401k matching Competitive pay Casual atmosphere/dog-friendly environment